Tag Archives: PR

TOP FIVE (5) IT! COSMETICS PRODUCTS | MAKEUPANDTHECITY

Happy Halloween, makeupandthecity..

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I used too work with IT! cosmetics before the L’Oréal take over and now that they have a massive back up to help the small company evolve and grow to a multi-million dollar well known company, I wanted to wait a bit before working with IT! cosmetics just to see the direction that they would go. Since reaching out I’ve been sent some press samples to use and try out on set and via print and I’m happy to bring you the top five (5) products from IT! cosmetics.

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the first product would have to be Bye Bye Pores Primer they are a lot of primers out there and they all have claims to be the best but when it comes to real results it doesn’t work out so well – but with this primer the claims are all 100% true, as soon as you apply Bye Bye Pores Primer to your skin you immediately look airbrushed and the skin looks better, even wearing this primer alone leaves the skin with benefits which again is a major plus. Some of the main reasons this primer works so well is some of the main ingredients of moroccan lava clay, colloidal clay, purifying charcoal, papaya fruit extract, hydrolyzed collagen, hyaluronic acid, peptides and niacin – plus exclusive Bye Bye Pores Optical Blurring technology. When I wore this primer it did not clog my pores and is oil-free, it also didn’t melt under studio lights and lasted through sweat, even on acne prone no acne was made worse or developed due to Bye Bye Pores Primer.ITPRIMERBYEBYE
DID YOU KNOW ➡️ Almost all products from IT! cosmetics are developed with plastic surgeons.

Next product that is a must ➡️ You Sculpted Face (and body) Universal Contouring Palette which I actually have two of because the last time I did a product pull I picked this product and have had it for two (2) years, there are a few small changes now in packaging and some shades but it has it all from warm, cool tones to matte highlight shades – Talc-free, and perfect for all skin types and skin tones, these shades are infused with anti-aging collagen, silk and peptides to blend effortlessly and deliver smooth, natural-looking coverage that lasts all day with six (6) universally flattering shades.

ityousculptedNext ➡️ Brow Power is an amazing eyebrow pencil and it’s waterproof which is a major plus and the shades that they offer are pretty cool – it’s almost as if they found a way to add a light and dark tone into one shade for a more natural and real applied brow (put to the test against ABH brow products and came out on top) The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds – you achieve long-wearing, budge-proof and sweat-proof results easily and extremely quickly.itbrowpowersuperskinny Next ➡️ Your Skin But Better CC+ Airbrush Perfecting Powder with SPF 50+ the fact that they mention airbrush in the name is smart because that is exactly what you’re going to get is beautiful airbrushed skin that is effortlessly blended and left unbelievably even – the lightweight powder instantly transforms the look of your skin with a veil of optical-blurring pigments, and visually camouflages imperfections while providing powerful sun protection. Infused with hydrolyzed silk, hydrolyzed collagen, niacin and peptides, the talc-free formula also gives you completely buildable coverage that never settles into lines or pores and restores your complexion with loads of skincare benefits and flawless results.

complete must have for everyone and every skin type, especially if you’re just running around and you quickly blend it all over and pat with sponge in areas you need fuller coverage.

Superhero™ 4-in-1 Eye Transforming Super Shadow and Liner Brush has to be one of the coolest brushes I’ve seen in a while and is for sure one (1) of the top five (5) products for me – To experience your Superhero™ eyes, use the eyeshadow brush end to apply your all-over shadow. Slide up the brush base one click to buff in your crease shadow. For added definition, slide up the brush base another click and smudge shadow along your lower lash line. To finish, use the angled eyeliner brush end to effortlessly apply your liner.

economic handle and custom-cut brush heads for easy, controlled application.

Don’t forget to follow IT! Cosmetics on IG ➡️ @itcosmetics

Everything mentioned is available and itcosmetics.com

 

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Tech industry gets a makeover – or is it makeup receiving an update | MAKEUPANDTHECITY

What's up makeupandthecity,

I'm really sorry for my absence lately I don't really have a reason for it as of now other then how can I possibly influence and inform you(s) when I'm not doing so well, if I was to see myself right now, I wouldn't even recognize myself. Maybe it's the season change that's got me down, or just even more of a realization that time is the ultimate killer.

Is it just me or are beauty products starting to look less like regular pots of cream with tamper-proof packaging – and more like something that should come with a two-year manufacturing warranty? It's almost crazy to me to see how much of the beauty industry is now run by a technical component.

We now have a mirror that checks your skin for any wrinkles, dark circles or blemishes, before making product recommendations based on its analysis. It stores the data for future use which only you can access after “logging in” using your face as the passcode. So if you’ve started using a new skincare product and want to see if there are any noticeable changes after a few weeks, you can pull up previous data (via your smartphone or the mirror itself) to check for signs of progress. The point is, it leads to actionable changes – whether that means switching to a new routine or continuing with your favourite products – based onevidence, not what you think might have happened.

L’Oréal Group is aggressively investing in innovating hi-tech beauty products through its Technology Incubator. This incubatorconcentrates solely on technological innovation.

The company has unveiled a string of products through different brands: My UV Patch by skincare brand La Roche-Posay; Le Teint Particulier Custom Made Makeup by cosmetics brand Lancôme; and a smartbrush produced with Kérastase, a hair-care brand, and Withings, a consumer electronics company that falls under Nokia.

Kinda crazy to think about don't you think? My UV Patch, resembles the look and feel of a non-permanent sticker tattoo – a symbol of our childhood youth – which can adhere to and stretch to match the movement of your skin. It’s just 50 micrometres thick, about half the thickness of an average strand of human hair. The patch uses photosensitive dyes that change colour according to the level of UV rays it is exposed to, which you can take a photo of and upload to an app to find out how much sun you’ve been getting.

By now we should all know just how dangerous that lovely sun exposure is doing, actually, is hurting your skin.

TOUCHIN’ BASE | MAKEUPANDTHECITY

What’s good makeupandthecity,

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It’s been a while since I sat down a just said hey and asked you guys – how are you? I really hope that you’re all doing wonderful. What a crazy couple of months so many positive steps forward and some well, steps I could go back and hit the ever wishing redo button – come on, you know what I’m talking about, that button that we all wish we had that we could smash and REDO!

Sadly, I wish smash that button so hard that I would shatter myself and who would be there to pick up the pieces? The best thing to honestly try to remember is that pain is only temporary, really if you think about it, no matter what the pain is, there is so much that we are, as humans, designed to handle without other brains just shutting off.

I guess, what I am saying in my own way is don’t stop smiling and stop and take a look around you for a minute, look at the sky, the beautiful city, town and stop thinking about the what if and start thinking about what you do have. Keep smiling – no matter what! always.
giphysmileEver look at a clock and be like oh its only two (2) hours longer, that’s nothing and another time two (2) hours can feel like two (2) days, time is a funny thing – sometimes it feels like we have to much time on our hands but in the end its always, there wasn’t enough time.

I’ve always said that when it comes to love there is never a regrettable experience because no matter what, you grow from it (good or bad) and you will always learn a lesson. Love is a funny thing – I seem to find someone fairly quickly also and truly I am not looking for it when it happen, I just always keep my heart open and its true what they say some it starts with a smile and a bite of the lip and then, you’re talking all the time, and taking it slow becomes a fast rollercoaster. I choose to be happy.
In short, shorty – I am happy.

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Life is beautiful, the day, the night, maybe I’m different because I see grey at day but the night is full of color. I wish that I wasn’t so hard on myself and I could forgive myself for the mistakes I’ve made – it’s become very clear to me that sometimes I try so hard to not allow myself to make those same mistakes and to find the reasons why and why not I guess what I’m asking you is,

can you get to a future if your past is present?

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FOR THE LAST TIME | MAKEUPANDTHECITY

What’s up makeupandthecity,

I kinda wanted to take a second to defend the memo sent out, to bloggers, influencers, beauty gurus and everyone else and take the time to also explain once again due to the alarming number of hate surrounding PR and affiliations!

shawn
Once again – PR is sent to influencers who have an audience of at least 50k and that is absolute must, PR is sent to us truly as a form of advertisement for the company, it’s not like well not most cases but in some, you like a product and that company will keep you fully stocked but that depends on your relationship with the brand, and if you keep it dynamite, truthful and respect the brand above all then you’re going to be treated really nicely by a brand, they truly become your friend, and look out for you.

Every single box has a please open by the date so that we are all talking about the products at the same time – for example I was getting requests for drug store makeup reviews and without even asking I was put on the L’Oréal PR (drugstore) list which was really nice of them to do, I mean L’Oréal or L’Oréal luxe it’s the same head office and the same PR manager so it makes sense to be on both to compare and I have been on the L’Oréal luxe PR list for almost six (6) months now.

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I’m just going to use this as a reference point I blogged about the new L’Oréal lash paradise before it launched click here to view that post there are certain things that we are not really supposed to talk about when its the launch of a new product, which goes without saying kinda, no? it’s not everyone is given the opportunity to do what they love and be paid for it.

It’s true – we don’t have to talk about anything that we don’t want to but if a company takes the time to send me a product then I will try it on myself, or on set and see what its got and if the claims are true. As for affiliate codes and you, beauty influencers either PA email or personal business email are full of affiliation offers and most of the times your influencer will not accept an affiliation code unless its something that we have tried and works and it saves you, our subscribers who believe it or not we get to know, even if we don’t answer all of your DMs or go to prom with you!

Not to say I don’t want to go to prom with you, because I think that would be completely fun! I also know that I put a lot of myself out onto the internet so its hard to not feel like you know me and what I stand for, and although I think that is so amazing – but the reason I’m choosing to do print blog is because I love it, I love writing and giving my opinion and talking about my life because I know there is a lot of you guys out there who are hurting and if I can help or stop you from going down a path that I went down, that makes my day.

There isn’t anything that we can do.

I guess what I’m trying to say is relax a bit on PR and affiliations because at the end of the day its really for all of you guys and girls, and if you’d like to start a blog or a youtube channel and want some advice to boost you forward then lemme know! I can send you a couple contacts and try my best to help. Someone once got my foot in the door, and it was up too me to push the door open.

DONT FORGET SMASH THAT SUBSCRIBE BUTTON AND SHARE THE LOVE!

and remember, never stop smilin’ and keep lovin.

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PHOTO TRUTH 


“Although I am broken; my heart is untamed”

ESTEE LAUDER – JULY 25th – LIVE BLOGGING FALL PREVIEW / DIORSKIN FOREVER / DO I OWE YOU AN APOLOGY?

What’s happening makeupandthecity,

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https://www.youtube.com/watch?v=kdemFfbS5H0

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So, it came to my attention that I might have come off a bit rude, if you know me now, you know I would go out of my way to try to make someone feel comfortable – I also want you guys to know that when I talk about new brand deals, affiliate links, PR SAMPLES, or the level of influencer status, it’s only because it’s all happen in such a short period of time for me – in no way would I ever want to make it seem like I’m bragging or that I’m above anyone. So if my last post hurt anyone remember that wouldn’t ever be my intentions.


fall17esteeMoving on, coming up this July 25th 2017 I will be attending a press event for Esteé Lauder for their 2017 fall preview! I am going to live blog when I am there, in my previous post I said if you aren’t on the PR mailing list or don’t know who Taryn or Danielle are to Esteé Lauder – I wouldn’t just show up because you wouldn’t be let in. Maybe if you are in Toronto or the GTA – greater Toronto area – send one of them a e-mail and just explain who you are and why you’d like to come and how you feel you can give publicity and promotion to the brand and too the products.

I know they have a lot of beautiful and amazing skin care for fall 2017, along with some new makeup launches. Click here to check out some of the amazing beauty launches from Esteé Lauder.

➡️ Just a little taste

Estee-Lauder-Sultry-Nudes-Eyeshadow-Palette-114 shades. Multi finishes. Endless looks.

From neutral roses to shimmering bronzes, smoky greys to smoldering taupes, these ultra-silky powder eyeshadows feel rich and creamy, allowing for smooth and flawless blending and application.

Master your nude eye with the step-by-step how-to, or dare to create your own look.
Limited edition double-ended brush included.
I actually love the brush included with the palette even though it has a foam applicator on one end – the powder sticks to it nicely and it blends very nicely also.

Also don’t forget to sign up for the e-list to receive 15% off your entire first order and get exclusive e-mails from the brand!

So much more exciting things and news to come from Esteé Lauder so make sure you hit the subscribe button to be in the know!

➡️ Make sure you go subscribe to Esteé Lauder @esteelauder

➡️ Smash that subscribe button before you leave, and check out some of my other work!

UP NEXT ➡️
DIORSKIN FOREVER UNDERCOVER CONCEALER

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JUNE FAVOURITES – 2017

What’s going on makeupandthecity, 

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It really makes me happy when I’m out and someone says that they know me from my blog and they love the raw feeling also when I’m told that if it wasn’t for me they wouldn’t know what a certain brand was. I love that so much! So much time and energy goes into writing and I try too think of ways to make it more fun for you guys and to take you closer to the world of makeup and my life because – we don’t live perfect lives (I mean clearly you know I keep it one hundred with you) and so I’m going answer some questions while I talk about June favourites! 

I have been a little depressed lately so maybe this will help me because I find when I’m sad, or upset – the best thing to do is channel it into creativity. Sometimes you close your eyes and can block it out. 

Also I love that you guys listen to the music while reading the blog post before we get into it also I wanna just say there’s a little interview about me and MAKEUPANDTHECITY in the September issue of GAYTIMES MAGAZINE and thank you guy so much for getting MAKEUPANDTHECITY on the top one hundred list of print beauty blogs. 

So for JUNE I was sent a lot more PR because JULY 3rd is my birthday so brands just want to reach out and say happy birthday and give you a nice little gift or gift card – it depends.  

So VICHY came out with three face masks that are absolutely amazing – they help to keep your skin clear and take away environmental stress on the skin through the month of JUNE I found myself using the peel off mask called DOUBLE GLOW PEEL MASK which is amazin’ for the skin. 

It’s the first mineral mask with volcanic stone and AHA to gently peel off dead cells for a refined skin texture for a bright and luminous tone. This fresh watery gel has a light fragrance of peach which is so relaxing itself, white musk and black tea for a pleasurable masking experience.

Next would absolutely have to be SMILE SCIENCES they are such a solid brand with benefits better then professional whitening and I have never ever seen my teeth as white as they are now. 

Zero sensitivity • vegan • whitens caps, crowns, and porcelain veneers • with worldwide shipping and superior customer service, Smile Sciences is the go-to, at-home teeth whitening system to a wide array of clientele: from celebrities, top international beauty bloggers and socialites; to busy parents, teachers and on-the-go business executives.

DID YOU KNOW ➡️ I started the ball rolling on incorporating smile sciences into makeup artists kits and have them on set for a whiten boost with the Oh Hello kit that plus the LED trays right into your phone and can be washed and reused on clientele. Check out Oh Hello right here. 

USE CODE ➡️ HELLOCAMERON for 50% your Oh Hello kit (when not on sale) 

USE CODE ➡️ CAMERONMICHAEL for 90% the original kit pictured about sold for $299.00 (when not on sale) click here to check it out.

Note ➡️ using the code is better then any sale they have. I’m also aware that we all want whiter teeth, it doesn’t matter who you are or for what reason so a lot of research went into picking who I was going to partner with for this. Happy whitening guys and remember keep smiling 😁

This beauty Gucci ring which I wanted to get for quite some time and someone saw that at L’Oréal luxe and sent me it for my birthday thinking it was JUNE 3rd still none the less so amazing and so beautiful! It’s metal with aged palladium finish and  green Swarovski crystals and the box it came it! Wow, it looked like snake skin but not it’s really hard to describe but nonetheless thank you L’Oréal luxe. 

Next is for sure the MAKEUP FOREVER HD PR VAULT which I was a little late to open but still so amazing and you guys don’t even understand how far some of the PR packages go, I just got a PR package with a pair of glitter roller skates in it alone with the products which you’ll see very soon! 

Anyone in the makeup and beauty world know the HD line from MAKEUP FOREVER and I don’t think I need to say very much other then it’s dependable, buildable, just won for best under eye concealer. 

➡️ If you’d like a shade match, and receive a foundation, concealer, HD POWDER, lip and skin booster – just comment or email why you’ve been late to the HD party and I’ll pick a few of you to send out some too!

And my last favourite for this month is YOU, you reading right now, my subscribers and viewers I know 44% of you view and don’t subscribe so hit the follow button and be a party of the makeupandthecity famjam

All you comments and input actually means a lot to me and when I hit two million subscribers I’m going to have a massive giveaway – I also haven’t forgot about the MacBook give away, I had picked the 15th of July to do it since it was also a day I was going to announce something very special!