Tag Archives: PR

JWLS – Timepieces With a Purpose| M A K E U P x T H E C I T Y

Hello this post is going to be set to go to live for Saturday I believe as I’ve had a small procedure done that I’m at this point going to be hopefully sleeping, and kept asleep for a little, its not plastic surgery was, I don’t think so anyway – my jaw bone was broken in my past and healed incorrectly so it will be re-broken and re-set into place and my mouth will be re-wired shut for a bit again, these is a lot of reasons why I want to do this and number one is purely for vanity. Sadly.

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I know that anyone can find a cause that is close to something in their life or close to something that has caused them pain and run with the idea, I guess what I’m trying to say is there is a lot of ideas dreamt up and found a reality in the world because of heartbreak and that become successful because of the message that this item spreads, for example, Product (RED), TOMS, Radiant Cosmetics and the list keeps going and going. I find unless it’s very easy to become marketable at the begging because of all of the amazing work that you’re doing, but 56% of companies end up keeping the promised profits to charity – which is sad but not illegal for them to do as long and the intent is there and we continue to back them up.

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With pain comes strength.

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Until I found, well I didn’t find, I wish that I could say I found this company, and I paid for the items because truth be told if I would have come across these in store I would have paid because of the craftsmanship, beauty, function, style, should I keep going? Also the work that they do is so transparent which I love, I understand you have to market and break even with yourself then the rest is pure profit, or in this case goes purely to The Julia Lyons Foundation which is a sad story with a beautiful message and marketing can become very exspensive and yes I was sent a couple of watches, one I am going to keep and the others I will ask if they would like them sent back or if I am able to give them away with the promise if social marketing such as #jwls #julialyonsfoundation or #fashionthattakesaction because marketing campaigns can becomes exspensive that’s for sure but choosing to work with micro influencers with an audience of 500k+ gets you so, so much more exposure so I hope that I am bringing awareness to such wonderful thing that is also close to my heart.

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Her name was Julia Marlane Lyons – affectionately nicknamed “Jewels” – and she is the eponymous inspiration for the JWLS brand. The sister of JWLS founder Emily Lyons, Julia passed away in 2011 after a long, hard-fought battle with cystic fibrosis. She underwent double-lung transplants – twice – and countless hospital stays. And, finally, there was the incalculable loss – leaving an indelible void in the hearts and minds of many. Through it all, her beautiful, fairy-like, irresistible energy shone – and shone brightly. This is fashion that takes action. A minimum of 100% of each and every JWLS purchase goes towards The Julia Lyons Foundation. Your purchase helps patients battling Cystic Fibrosis directly in the community. The Julia Lyons Foundation is driven by this mission: to lessen the hardships of people with CF, to lift up the CF community, and to proactively fight back against this disease – so that one day, no more tears will be shed over the devastating losses it inflicts.”

Source ➡️  The Julia Lyons Foundation.

➡️ Another wonderful thing about this company is it was founded in 2017 in Toronto, Canada which is always wonderful to see a small company meet the correct PR firm and go global and have the opportunity to market different avenues.

Don’t forget to check out my last post ➡️ THE GOOD. THE BAD. THE TRUTH – GUERLAIN CELEBRATES 190 YEARS OF CREATION. | M A K E U P x T H E C I T Y

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THE GOOD. THE BAD. THE TRUTH – GUERLAIN CELEBRATES 190 YEARS OF CREATION. | M A K E U P x T H E C I T Y

When you think the house of Guerlain under LVMH you think of luxury makeup mostly with a starting point that the average person would see as to high, Partnering with this amazing company I’m going to take you down the story line of Guerlain, we the exclusive 190 YEARS PR VAULT, I can actually comment on the design of the past with product that they didn’t know at the time would be, revouloutinary in the brands future! To be a simple daydreamer to the name of a globally recognized iconic brand of Guerlain is such an accomplishment ➡️ Beauty lovers of then and beauty lovers of now, this is and always will be yours.

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Guerlain has been in the business of luxury and beauty for more than a century. Founded in 1828 by master perfumer Pierre-François Pascal Guerlain, the small business was passed down five generations to become the beauty powerhouse that still stands today. Although they are still renowned worldwide for fragrances like Shalimar, Guerlain is home to products with technology and ideas that have inspired the newest breed of makeup and skin.

Experiencing Guerlain’s products is like a journey through the history of beauty itself, and below are some of the crème de la crème:

When in doubt, start your Guerlain journey with the Rouge G. The unique packaging alone reflects the brand’s flair for subtle touches of opulence, and their vibrant signature colors are made to fit any mood or complexion. Beauty authorities worldwide agree that the Rouge G’s moisturizing, longwearing, and plumping formula has permanently raised the bar for lip products from its release until today.

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➡️ For this exceptional lipstick, Guerlain has sealed intense colour and luscious lip care into a jewel formula. Enriched with plant-based polymers and silver microcrystals with a reflective power, this exceptional formula beautifully enhances lips, cloaking them in intense and luminous long-lasting colour. Jojoba and mango butter help to nourish lips, offering them instant and lasting comfort. Hyaluronic acid and gugul resin help to smooth and plump up lips. It’s pretty much what any lady of the house, 9-5 boys, and PR mavens have been wearing for years because it’s so customizable with the case that it truly does become a part of you, your style and your story.

FUN FACT ➡️ I was, believe it or not, was an employee of Guerlain on Queen St, Toronto within the Flagship Hudson’s Bay Company – after a year I left to go to work for Bell Media.

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L’Essentiel is the newest of the brands foundation range, with a focus that bare skin is more beautiful, day after day – the formula lets the skin breathe; hydrates, balances and protects the skin from pollution. The complexion is more even; the appearance of imperfections is reduced. Formula dermatologically tested on all skin types, even sensitive skin.

The Cils d’Enfer So Volume takes us back to the seductive powers of a mascara. Brushing this decadently creamy formula on the lashes produces the blackest and most voluminous lashes of your dreams. The lasting power on these are unbelievable as well, thanks to the adhesive oils that prevent smudging and the elastomer brush that completely coats the lashes. When I was a working artist this was one of my staples because I used to hate putting on fake eyelashes but thanks to Cils d’Enfer So Volume I never had to because after only a coat or two lashes looked as if they were false.

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Guerlain is a world-renowned perfumery turned makeup and Skincare Company. If you’re looking for a luxury beauty brand, you’ve certainly found it. With stores all over France and products sold in Sephora, Bergdorf Goodman, and Clyde’s, Guerlain guarantees that you’re walking away with something extravagant and lavish if you’ve got your hands on one of the company’s products.

There is something I will leave you to think about ➡️ MXTC is all about uncovering the true quality of beauty products, so feigned goodness in a pretty jar doesn’t impress me. The most obvious issue with Guerlain is their prices. Just one ounce of Guerlain’s famous Jicky fragrance costs $317.00 at Bergdorf. And the Guerlain Success Future Day Care SPF 15 costs $140 for one ounce. Which would be absolutely fine, perhaps even worth the price, considering the Success Future skincare line is formulated to be anti-aging.

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Compulsive indulgence, Sephora user said “great…however, I decided to return it after noticing it contains oxlybenzoate…as well as parabens…it’s absolutely a 5 star product if you don’t care about its ingredients…”

I kept falling down the rabbit hole…

There seems to be very little proof that their $1, 700.00 Anti-Aging care does anything special for your skin. Overall, I would have to say save your money and invest it into beauty products that aren’t deceiving or unsafe, and I will say that who I am and who I warn you I am are two completely different and Guerlain will never ask me to work with them again but it isn’t in my blood to say anything for any amount of money, Sadly for me. Guerlain does not post ingredients anywhere on its website. Luckily, Sephora does, but most other retailers that carry Guerlain products do not. However, a quick search Google search of “Guerlain ingredients” brings up several helpful pages, including one that notes the functions of certain Guerlain ingredients, whether they are comedogenic or not, and their safety ratings.

Everything that you’ve read is the truth from the good, and the bad but at the end of the day it is in no way my place to tell you how you should or shouldn’t feel about the company and LVMH. A lot of things are done differently for a company of this age, and within the guidelines of Paris.

Check out my previous post ➡️ THE ONE THING YOU NEVER KNEW YOU NEEDED | M X T C and thanks for checking out MAKEUPANDTHECITY.
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DYNAMIC DUO | M X T C

Hey boys and girls, what’s going on, I hope you guys had a fun and safe Friday night, if you had alcoholic beverages that can be seriously bad for the skin but we all do it, thankfully for us we have many, many tricks to boost the skin and start to heal it back to better condition. Dynamic Duos is a post I do when two products from different brands just work together so well it’s unbelievable and today I’m going to be talking about BLAQ and GLAMGLOW which are two pretty well known brands in Canada and much of North America. Don’t forget to DM me on Instagram if you have any questions or anything as I don’t approve comments due to negative comments in the past about my gender, of all things and I have likes restricted to five hundred and it allows one like to come though if you’re interested in that it’s a paid plug in call ‘with in the hundreds’ check out my past Dynamic Duos ➡️ DYNAMIC DUOS | MAKEUPANDTHECITY.

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I’m sure that you all think BLAQ and GLAMGLOW would go well together regardless because of the brand types that they are but there is so many differences actually night and day – just so you know the Duos are GLAMGLOW Bubble Sheet Mask and BLAQ Eye Masks.  I wasn’t always 100% on the hype of GLAMGLOW I did a promo for them a while back which is what made me actually, see the ingredients, the factory and so much more!

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➡️ This carbonated fizzy foam mask effectively removes dirt, excess oil, and makeup buildup. The translucent cleanser begins the oxygenating transformation into a face-forming foam cushion and 3-D microbubbles foam in all directions for the ultimate detox. Truth be told I semi like this mask because it makes you begin to look as if you’re a gnome or right out of the movie Frozen – The black bamboo charcoal sheet is infused with a microbubbling cleanser, featuring Green Tea Teaoxi technology and the essential amino acid l-arginine for radiant skin ➡️ Fresh citrus invigorates the senses.

Now as for BLAQ wow, is one word of saying it, putting it on before you get into the shower, and then even leave it on as you get in and wash your hair – the results are just wow. BLAQ says using the eye mask twice a week until you’ve kicked your bad habits will help reduce the appearance of under eye bags, but they can also be used as a one-off before an event or when you just want to feel good about.

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➡️ Hyaluronic acid has the greatest ability to restore moisture out of just about anything, it holds close to 1000 times its weight in water! So for around the eye area these babies are what you need and what you will use once, they will be come apart of your full routine.

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Don’t forget to check out yesterdays post ➡️ THANK GOD IT’S FRIDAY | M A K E U P x T H E C I T Y and don’t forget to check out my social above and see check out what I look like in real life!

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BOXYCHARM | M A K E U P x T H E C I T Y

Hey guys – I hope that you are having a wonderful Monday morning or evening whenever this is read, please do click the link to listen to the song that I hit shuffle and started playing, in case you don’t understand where the ‘press play and listen with me’ comes from it would be the first song that starts to play on my apple music, or my saved music, I can’t really find my phone at the moment but it can’t be far since my AirPods are workin’ maybe I left it in my room, as I left kind of in the dark so that I didn’t wake someone up…but that’s besides the point of why you are here, we’ll maybe some of you but you’re going to want to look for the posts labeled as ‘LIFE 101’ such as ➡️ LIFE 101 – Some love stories are not epic novels, they are short stories but that doesn’t make them less full of love. please do be advised most of those posts are 18+ and based on a birthday entered – but let’s get into BOXYCHARM and see if it was a charming experience.

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So in each BOXYCHARM box, you will receive 4 to 5 full-size beauty items. Ranging from makeup and skincare, to beauty tools and color cosmetics, each box has a minimum value of $100 which we already know is less of a value of FabFitFun but this is more up a makeup lovers alley, personally I found what was in my box could be used for a full makeup look – and from the way that I see them lay it out with the theme I’m going to assume they are set up to be used in such a manner.

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Within my BOXYCHARM ➡️ TARTE ➡️ BDB ➡️ BITE ➡️ BRIOGEO ➡️ TATCHA ➡️ AND LUXIE which I did check and don’t know if Yosef Martin sent it to me for to be able to use the shadows with a brand that they work with, I do also know the owner and CEO mentioned above and he knew I was reviewing the box, so I will keep going with the thought that I did not receive the brushes, and to be honest I very much dislike the brand Luxie there is some sourcing they use that I think is unethical.

There is a couple of options for renewal of the box you can choose one time to make sure that it’s for you which is what I would always advise when it comes to something to this or three months because one box might be not for you so it makes a great gift, then the next box is what you’ve been waiting for.

➡️ Just so everyone knows also the BOXYCHARM through FabFitFun boxes along with some other unused PR, I donate to a local woman’s shelter for abused and homeless woman! They need it more then I, and I absouloutly know that it will give them a smile and make them feel beautiful when they need it the most.

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BOXYCHARM is one of the subscription boxes that I would highly recommend for a lot of reason, gifts, personal, and the list goes on. Also don’t forget that you can choose to get the luxe box which is filled with even more items and a much larger value for your money, but it just will take some more of your money to get that box but it is worth the upgrade, isn’t it always?

Yesterdays post ➡️ FabFitFun | M A K E U P x T H E C I T Y

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FabFitFun | M A K E U P x T H E C I T Y

Naturally, if you have any type of audience you will be, if you don’t approach, the FabFitFun team which is a good thing if you’re looking for codes or commission paid work which at point I’m just to busy but I thought to myself FabFitFun is on of those boxes with full size products within each box, with a massive value for the consumer – so when they asked me to send me two of their editors boxes due to the fact they are seasonal I was like that’s pretty cool of the brand, don’t forget to check out this post first ➡️ SUBSCRIPTION​ BAGS – IPSY, IS IT WORTH IT? |MAKEUPANDTHECITY it would be a good place to start, as they say in Germany, Was Hänschen nicht lernt, lernt Hans nimmermehr.

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FabFitFun really is the only box out there of it’s kind to focus on so many things but maybe that’s where it personally went wrong for me, they do offer a wide variety of items within – or maybe where it went wrong is because I am a man but that sucks even more to me. FabFitFun creates curated boxes of health and beauty products to its customers through an online subscription service. The company offers a seasonal gift box filled with fashion and beauty care products, every three months in a year. I know that they have different employees who also research the best, hottest and newest products for the box.

I was sent two boxes so that I was able to see a variety of change and see how the consumer would pick a nice little item or swap it out but when the boxes came they were the exact and I mean exact same, not a single difference, do I use the items, yes but it’s like a semi stock up of items because I already owned them – I have the Kate Summerville, GLAMGLOW, BLAQ eye masks – I kit you not even the maker of the cross body bag sent me some of there affordable but still ‘classy’ items and that was one of the items sent to me for that – the one thing that was ‘new’ to me or that being a man, with a penis, shocker (I mean absouloutly zero disrespect by saying that, we all know about sexual organs it ain’t new) was a throw that was amazing and it’s become my reading blanket or I cuddle up in it and watch a movie, I even used it as my blanket last night with my big comfy blanket beside me and I didn’t even need it, or touch it at all, I was comfy, warm and perfect temperature all night, that’s how comfy this throw is.

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There was also a shower luffa type thing that was presoaked in body was and I read it and though whoa this would be absouloutly nice, so in the shower the product felt pretty stiff and hard so I got it wet and worked it with my hands so that it became softer, I thought it was appropriate to start washing my body, no, I still, yes still have what looks like rug burn and irritation and micro scratches from that shower brick, I mean beauty sponge for the shower. Come on FabFitFun whose choice was that?!

SIDE NOTE ➡️ FabFitFun brought in $40M in Revenue in the last year. Wow you’d think that they would find a way to incorporate more things for men within the boxes or have a separate smaller department just in case a box is split for men and woman fifty fifty.

Is it worth it ➡️ Yes, for a female who wants to try new things in the categories FabFitFun is known for then yes it is, it was also make a wonderful gift for my be your mom or sister so they are able to try something new if there life is very demanding, cute little concept but I do also want to point out that typically when I am sent PR, Press, Sponsorships and all of that it comes within the next day or maybe even second day, FabFitFun used FedEx ground and it took almost two weeks, which I didn’t really understand!

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➡️ Just so everyone knows also the FabFitFun boxes along with some other unused PR I donated to a local woman’s shelter for abused and homeless woman! They need it more then I, and I absouloutly know that it will give them a smile and make them feel beautiful when they need it the most.

NEXT WEEK ➡️ check out my review on BoxyCharm.

Check out my previous post ➡️ BEAUTY NEWS -> MARC JACOBS BEAUTY | GROOMING FOR MEN, YOU NEED THIS | M A K E U P x T H E C I T Y and be ready for a lot more posts such that one.
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MY TIME IN LOS ANGELES | M A K E U P x T H E C I T Y

Friends, brands, incredible people and pretty good food – they say it doesn’t matter how big the city is, or the world, if you don’t want to see someone the odds are you will somehow. I always have this luck, it doesn’t matter if where I am or who I am with I will run into someone that I don’t want to see, even with an ocean between us but that’s not the point of this post, the city of angels, I can tell you right now there is a massive difference between work and play when you go to LA – a lot to see and a lot of places to play. Oppertunities around almost every corner if you know where to look and as long as you look the best.

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I found that you can do just about anything if you’re creative enough, though you have to know where to draw the line, just like with anything; I was really surprised to find the intersection of Hollywood and Highland is like the Times Square of Los Angeles or Young and Dundas of Toronto. There’s very little here that’s exciting or LA-specific.It’s pretty much just a big, shiny, tourist trap if you come to LA for a work specific trip with a little time, you can absolutely do better in finding a place to unwind and feel the real LA-vibe. Ever since I was little, I would love taking the bus maybe to much actually even as I grew up I would put in my headphones and listen to music and just learn the area or the way around my new city or part of the city, I do not suggest LA city transit..it was…a good place to get the flu, one word ➡️ Uber.
instant-touch-up-essentials-feature-headerIf you’re like me you’ll have a touch up powder in your jacket pocket or have a cross body bag or nice backpack, assuming you’re not a woman and carrying a purse with you, there are a couple products that I’d recommend to keep your skin looking matte and oil free, if you’re not one for the touch up in public you can go the blotting paper route which I absouloutly love, and can really say they are not a gimmick, trust me I’ve done the leg work – Clean & Clear oil absorbing sheets will do the trick, but, you can also go the Fenty route with Invisimatte Blotting Paper which can work as rolling papers also in Marijuana legal LA and now Canada but that’s getting off topic! You can also just use your trusty MAC studio skin for that oil-free look that latest and a dose of pigment correction if you’re flushed ➡️ lastly if yo u’re carrying a cross body bag or purse you can throw in Smashbox Halo Hydrating powder for a fresh hydrated glow, pair with Smashbox Sheer powder brush.

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SIDE NOTE ➡️ There is a lot of smog within LA and A LOT of air pollution so maybe pack a travel size Tatcha Luminous skin mist for only $20.00 or any brand really, just as long as it’s got ingredients to protect and keep the skin comfortable, and safe.

Please do check back to this post because it will be updated!
Take the time to check out my last post ➡️ SMASHBOX COSMETICS | MXTC (MAKEUPxTHECITY)

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SMASHBOX COSMETICS | MXTC (MAKEUPxTHECITY)

It’s kind of crazy waking up in a completely different time zone and knowing it would be the time that I am typical awake and starting my day (5:00am) but it’s only (3:00am) and I find myself wide awake, I’m used to the city and being around noise, but it’s almost like this hotel is made for it, I can open my window and hear so much happening even now at this time, and as soon as I shut it I’m confronted with a unforgiving silence, I’ve always needed a fan or sleep or some type of noise and when I asked the hotel if they had white noise I wasn’t expecting birds, waterfalls, and all of that, I do love falling asleep to thunderstorms but this Sound  and Sleep Therapy at the Mr. C hotel in LA is a little, erratic from nice rain to stuck on the sea in a massive storm, like my life and going from one extreme to another – but I’m here with Smashbox Cosmetics and this is a long time coming to discuss upcoming projects and to talk about personal matter when we have time. I want to explain to you why I believe Smashbox is one of the best beauty companies and why they then to really, always get it right, keep reading.

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Launched in 1996 by dapper LA brothers Dean and Davis Factor (who also happen to be great-grandsons of makeup legend Max), the Smashbox Cosmetics line focuses on long-lasting products designed to give a flawless look. Smashbox Cosmetics  to me growing up in a semi small town was one of the first higher end brands that I came into contact with when I was starting out in the world of beauty, I immediately fell in love with the name, the packaging and that has only improved going into 2019. I stopped really paying attention to the brand after working with Smashbox Cosmetics quite a lot, my entire kit was Smashbox Cosmetics, as my brushes were as well. Smashbox recognized my work and credits being sent back so would send me whatever I wanted pretty much, as new brands came out and I became somewhat bigger at what I was doing but still wanted to branch out at the point in my career when studios and other artists at this time were starting to contact me but it’s almost like I lost the passion and needed to step else where for a little.

imagesI’ve seen first hand how some companies just push out product after product and any brand press about a launch just fades away into the cluster of launchesSmashbox Cosmetics isn’t like that, for example they are in the process right now of repackaging everything or giving the brand a facelift  which is where I am kind  of coming into the LA meeting, to become far more more fitting for their always evolving planograms and end shelves within stores and their always evolving customers and fans worldwide. 

Smashbox is iconic for putting primer on the market and keeping up with demand knowing that we are not all the same which is absouloutly refreshing and you think would be a given in 2019 but it’s not ➡️ I decided to write this blog to stay in makeup and not get disconnected in the world of media outreach and public relations, and yeah if even set needs help I would absolutely put on a brush belt and kick butt, Smashbox Cosmetics was part of a wider business empire for the Factor brothers, Smashbox Studios, which includes a modelling agency, a photo studio and a clothing line. The cosmetics arm of the business was sold to Estee Lauder in the summer of 2010, but the brothers remain at the helm.

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PRO TIPS ➡️ Have you open the lip to the packaging and seen their little pro tip for whatever the product is, or how amazing the packaging alone for their new brush line, Truly it’s like an experience and it is one of the things that makes Smashbox Cosmetics so unique to this day.

“Everyone has a story. Ours is original and authentic and sets us apart from every other beauty brand. We’re proud of our story, and this is how we tell it: We live for lipstick. We get excited about primers. (No, seriously, we do.) But mostly, we love sharing our makeup secrets with you. Why? Because creativity and collaboration are at the core of our DNA. We are the only brand born out of a legendary photo studio — Smashbox Studios in Los Angeles — where major photographers, celebrities and makeup artists converge to create iconic images every day.”

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