Tag Archives: PR

Smile – I’m back | MAKEUPANDTHECITY

What’s going on guys – thanks for the patience as I took my break!

Lots has happen to me since saying goodbye for a bit. I just want to say say thanks for the wishes of wellness but it wasn’t a ‘break’ but an evolutionary break.

If anyone knows me they would know that I’m a damn hopeless romantic and so much, men have come in and out of my life leaving me with a hole punched in my chest.

Happily this time around I’ve waited before saying I’ve met the men who I’m 99.9% sure I will spend the rest of my life with, and we are now engaged. He’s the most amazing caring and beautiful man I’ve ever met and we have the same birthday! So crazy.

(Look closely)

I will tell you all there is a website and a new press kit that has been developed so I will be leaving WordPress in the near future for my personal website of work, clients, partners, and Press credits. sadly due to partnering with TooFaced Cosmetics after going gold on WordPress earlier this year and loosing clients due to my own stupidity and WordPress advertising restrictions – Tarte Cosmetics will now be a main sponsorship and partnership as per.

I’ve worked from, L.A – toronto – NEW YORK and lived from each of those places (all with the man of my dreams) developing content and working with amazing influencers and my work with EOne (Entertainment One) has kept me too busy. With that said, I miss blogging and I now have the chance to slow down and work with top beauty brands in my brand new office in my brand new house.

If anyone knows my past they know what I am capable of in my future and I will bring you all to your knees, in the best way.

With Halloween around the corner I will be releasing some cool content over the next couple of days and slowly I’ll get to your emails and comments.

Remember ➡️ PA (personal assistant) kevinmakeupandthecity@gmail.com for Press / Media and thank you to review.com for reaching out but this is a public denial of you using any of my content for your website.

Stay tuned. 🤘🏻

Remember appreciate life and what you have because it can be gone in a blink.

Love always,

Advertisements

STAY TUNED! | MAKEUPANDTHECITY

Hey what's up makeupandthecity,

⬅️SMASH THAT FOLLOW BUTTON FOR WHEN THIS POST GOES LIVE!

I'm going to be covering a few things being like bad kid late going back to school must haves, NEW WRITERS and new partnerships will be announced! Just have to bare with me as it's TIFF (TORONTO INTERNATIONAL FILM FESTIVAL) so I've been here there, on my back, side – you name it! Wow it's crazy, but I kinda need it and miss this avenue of work.

I also just shot a new campaign with Charlie which if you didn't know it's men's underwear and everything else. Even if you're super small! So it's an amazing company to promote and work with. I just got back from a little trip and it was so beautiful and again, needed! I feel so much more like myself which is so amazing to me because with all the things that have happen in the past month I truly didn't think I'd get out of bed be thank yoü! and you know who you are kid!

So check back I hope you all have an amazing and safe weekend! Be smart and check back I do have some posts don't but they are on a release schedule (another fun part of loosing ownership) but it's gotta be in sync with the products launch.

Honestly, check back.

So much cool stuff is coming and so much of it is all for you guys. So hit that follow button and join the ride with me boys and girls.


CLICK HERE FOR 10% off – 20% off if you subscribe

Tech industry gets a makeover – or is it makeup receiving an update | MAKEUPANDTHECITY

What's up makeupandthecity,

I'm really sorry for my absence lately I don't really have a reason for it as of now other then how can I possibly influence and inform you(s) when I'm not doing so well, if I was to see myself right now, I wouldn't even recognize myself. Maybe it's the season change that's got me down, or just even more of a realization that time is the ultimate killer.

Is it just me or are beauty products starting to look less like regular pots of cream with tamper-proof packaging – and more like something that should come with a two-year manufacturing warranty? It's almost crazy to me to see how much of the beauty industry is now run by a technical component.

We now have a mirror that checks your skin for any wrinkles, dark circles or blemishes, before making product recommendations based on its analysis. It stores the data for future use which only you can access after “logging in” using your face as the passcode. So if you’ve started using a new skincare product and want to see if there are any noticeable changes after a few weeks, you can pull up previous data (via your smartphone or the mirror itself) to check for signs of progress. The point is, it leads to actionable changes – whether that means switching to a new routine or continuing with your favourite products – based onevidence, not what you think might have happened.

L’Oréal Group is aggressively investing in innovating hi-tech beauty products through its Technology Incubator. This incubatorconcentrates solely on technological innovation.

The company has unveiled a string of products through different brands: My UV Patch by skincare brand La Roche-Posay; Le Teint Particulier Custom Made Makeup by cosmetics brand Lancôme; and a smartbrush produced with Kérastase, a hair-care brand, and Withings, a consumer electronics company that falls under Nokia.

Kinda crazy to think about don't you think? My UV Patch, resembles the look and feel of a non-permanent sticker tattoo – a symbol of our childhood youth – which can adhere to and stretch to match the movement of your skin. It’s just 50 micrometres thick, about half the thickness of an average strand of human hair. The patch uses photosensitive dyes that change colour according to the level of UV rays it is exposed to, which you can take a photo of and upload to an app to find out how much sun you’ve been getting.

By now we should all know just how dangerous that lovely sun exposure is doing, actually, is hurting your skin.

TOUCHIN’ BASE | MAKEUPANDTHECITY

What’s good makeupandthecity,

PRESS PLAY AND LISTEN WITH ME!
⬅️SMASH THAT SUBSCRIBE BUTTON FOR MORE CONTENT!!

It’s been a while since I sat down a just said hey and asked you guys – how are you? I really hope that you’re all doing wonderful. What a crazy couple of months so many positive steps forward and some well, steps I could go back and hit the ever wishing redo button – come on, you know what I’m talking about, that button that we all wish we had that we could smash and REDO!

Sadly, I wish smash that button so hard that I would shatter myself and who would be there to pick up the pieces? The best thing to honestly try to remember is that pain is only temporary, really if you think about it, no matter what the pain is, there is so much that we are, as humans, designed to handle without other brains just shutting off.

I guess, what I am saying in my own way is don’t stop smiling and stop and take a look around you for a minute, look at the sky, the beautiful city, town and stop thinking about the what if and start thinking about what you do have. Keep smiling – no matter what! always.
giphysmileEver look at a clock and be like oh its only two (2) hours longer, that’s nothing and another time two (2) hours can feel like two (2) days, time is a funny thing – sometimes it feels like we have to much time on our hands but in the end its always, there wasn’t enough time.

I’ve always said that when it comes to love there is never a regrettable experience because no matter what, you grow from it (good or bad) and you will always learn a lesson. Love is a funny thing – I seem to find someone fairly quickly also and truly I am not looking for it when it happen, I just always keep my heart open and its true what they say some it starts with a smile and a bite of the lip and then, you’re talking all the time, and taking it slow becomes a fast rollercoaster. I choose to be happy.
In short, shorty – I am happy.

thesky
Life is beautiful, the day, the night, maybe I’m different because I see grey at day but the night is full of color. I wish that I wasn’t so hard on myself and I could forgive myself for the mistakes I’ve made – it’s become very clear to me that sometimes I try so hard to not allow myself to make those same mistakes and to find the reasons why and why not I guess what I’m asking you is,

can you get to a future if your past is present?

img_1452-1

FOR THE LAST TIME | MAKEUPANDTHECITY

What’s up makeupandthecity,

I kinda wanted to take a second to defend the memo sent out, to bloggers, influencers, beauty gurus and everyone else and take the time to also explain once again due to the alarming number of hate surrounding PR and affiliations!

shawn
Once again – PR is sent to influencers who have an audience of at least 50k and that is absolute must, PR is sent to us truly as a form of advertisement for the company, it’s not like well not most cases but in some, you like a product and that company will keep you fully stocked but that depends on your relationship with the brand, and if you keep it dynamite, truthful and respect the brand above all then you’re going to be treated really nicely by a brand, they truly become your friend, and look out for you.

Every single box has a please open by the date so that we are all talking about the products at the same time – for example I was getting requests for drug store makeup reviews and without even asking I was put on the L’Oréal PR (drugstore) list which was really nice of them to do, I mean L’Oréal or L’Oréal luxe it’s the same head office and the same PR manager so it makes sense to be on both to compare and I have been on the L’Oréal luxe PR list for almost six (6) months now.

img_0628

I’m just going to use this as a reference point I blogged about the new L’Oréal lash paradise before it launched click here to view that post there are certain things that we are not really supposed to talk about when its the launch of a new product, which goes without saying kinda, no? it’s not everyone is given the opportunity to do what they love and be paid for it.

It’s true – we don’t have to talk about anything that we don’t want to but if a company takes the time to send me a product then I will try it on myself, or on set and see what its got and if the claims are true. As for affiliate codes and you, beauty influencers either PA email or personal business email are full of affiliation offers and most of the times your influencer will not accept an affiliation code unless its something that we have tried and works and it saves you, our subscribers who believe it or not we get to know, even if we don’t answer all of your DMs or go to prom with you!

Not to say I don’t want to go to prom with you, because I think that would be completely fun! I also know that I put a lot of myself out onto the internet so its hard to not feel like you know me and what I stand for, and although I think that is so amazing – but the reason I’m choosing to do print blog is because I love it, I love writing and giving my opinion and talking about my life because I know there is a lot of you guys out there who are hurting and if I can help or stop you from going down a path that I went down, that makes my day.

There isn’t anything that we can do.

I guess what I’m trying to say is relax a bit on PR and affiliations because at the end of the day its really for all of you guys and girls, and if you’d like to start a blog or a youtube channel and want some advice to boost you forward then lemme know! I can send you a couple contacts and try my best to help. Someone once got my foot in the door, and it was up too me to push the door open.

DONT FORGET SMASH THAT SUBSCRIBE BUTTON AND SHARE THE LOVE!

and remember, never stop smilin’ and keep lovin.

img_0274-15

PHOTO TRUTH 


“Although I am broken; my heart is untamed”

ESTEE LAUDER – JULY 25th – LIVE BLOGGING FALL PREVIEW / DIORSKIN FOREVER / DO I OWE YOU AN APOLOGY?

What’s happening makeupandthecity,

PRESS PLAY AND LISTEN WITH ME! 🎧

https://www.youtube.com/watch?v=kdemFfbS5H0

↖️ SMASH THAT FOLLOW BUTTON

So, it came to my attention that I might have come off a bit rude, if you know me now, you know I would go out of my way to try to make someone feel comfortable – I also want you guys to know that when I talk about new brand deals, affiliate links, PR SAMPLES, or the level of influencer status, it’s only because it’s all happen in such a short period of time for me – in no way would I ever want to make it seem like I’m bragging or that I’m above anyone. So if my last post hurt anyone remember that wouldn’t ever be my intentions.


fall17esteeMoving on, coming up this July 25th 2017 I will be attending a press event for Esteé Lauder for their 2017 fall preview! I am going to live blog when I am there, in my previous post I said if you aren’t on the PR mailing list or don’t know who Taryn or Danielle are to Esteé Lauder – I wouldn’t just show up because you wouldn’t be let in. Maybe if you are in Toronto or the GTA – greater Toronto area – send one of them a e-mail and just explain who you are and why you’d like to come and how you feel you can give publicity and promotion to the brand and too the products.

I know they have a lot of beautiful and amazing skin care for fall 2017, along with some new makeup launches. Click here to check out some of the amazing beauty launches from Esteé Lauder.

➡️ Just a little taste

Estee-Lauder-Sultry-Nudes-Eyeshadow-Palette-114 shades. Multi finishes. Endless looks.

From neutral roses to shimmering bronzes, smoky greys to smoldering taupes, these ultra-silky powder eyeshadows feel rich and creamy, allowing for smooth and flawless blending and application.

Master your nude eye with the step-by-step how-to, or dare to create your own look.
Limited edition double-ended brush included.
I actually love the brush included with the palette even though it has a foam applicator on one end – the powder sticks to it nicely and it blends very nicely also.

Also don’t forget to sign up for the e-list to receive 15% off your entire first order and get exclusive e-mails from the brand!

So much more exciting things and news to come from Esteé Lauder so make sure you hit the subscribe button to be in the know!

➡️ Make sure you go subscribe to Esteé Lauder @esteelauder

➡️ Smash that subscribe button before you leave, and check out some of my other work!

UP NEXT ➡️
DIORSKIN FOREVER UNDERCOVER CONCEALER

img_0590-1
img_1418-1img_0274-15