Hello – this post is going to be set to go to live for Saturday I believe as I’ve had a small procedure done that I’m at this point going to be hopefully sleeping, and kept asleep for a little, its not plastic surgery was, I don’t think so anyway – my jaw bone was broken in my past and healed incorrectly so it will be re-broken and re-set into place and my mouth will be re-wired shut for a bit again, these is a lot of reasons why I want to do this and number one is purely for vanity. Sadly.
I know that anyone can find a cause that is close to something in their life or close to something that has caused them pain and run with the idea, I guess what I’m trying to say is there is a lot of ideas dreamt up and found a reality in the world because of heartbreak and that become successful because of the message that this item spreads, for example, Product (RED), TOMS, Radiant Cosmetics and the list keeps going and going. I find unless it’s very easy to become marketable at the begging because of all of the amazing work that you’re doing, but 56% of companies end up keeping the promised profits to charity – which is sad but not illegal for them to do as long and the intent is there and we continue to back them up.
Until I found, well I didn’t find, I wish that I could say I found this company, and I paid for the items because truth be told if I would have come across these in store I would have paid because of the craftsmanship, beauty, function, style, should I keep going? Also the work that they do is so transparent which I love, I understand you have to market and break even with yourself then the rest is pure profit, or in this case goes purely to The Julia Lyons Foundation which is a sad story with a beautiful message and marketing can become very exspensive and yes I was sent a couple of watches, one I am going to keep and the others I will ask if they would like them sent back or if I am able to give them away with the promise if social marketing such as #jwls #julialyonsfoundation or #fashionthattakesaction because marketing campaigns can becomes exspensive that’s for sure but choosing to work with micro influencers with an audience of 500k+ gets you so, so much more exposure so I hope that I am bringing awareness to such wonderful thing that is also close to my heart.
“Her name was Julia Marlane Lyons – affectionately nicknamed “Jewels” – and she is the eponymous inspiration for the JWLS brand. The sister of JWLS founder Emily Lyons, Julia passed away in 2011 after a long, hard-fought battle with cystic fibrosis. She underwent double-lung transplants – twice – and countless hospital stays. And, finally, there was the incalculable loss – leaving an indelible void in the hearts and minds of many. Through it all, her beautiful, fairy-like, irresistible energy shone – and shone brightly. This is fashion that takes action. A minimum of 100% of each and every JWLS purchase goes towards The Julia Lyons Foundation. Your purchase helps patients battling Cystic Fibrosis directly in the community. The Julia Lyons Foundation is driven by this mission: to lessen the hardships of people with CF, to lift up the CF community, and to proactively fight back against this disease – so that one day, no more tears will be shed over the devastating losses it inflicts.”
Source ➡️ The Julia Lyons Foundation.
➡️ Another wonderful thing about this company is it was founded in 2017 in Toronto, Canada which is always wonderful to see a small company meet the correct PR firm and go global and have the opportunity to market different avenues.
Don’t forget to check out my last post ➡️ THE GOOD. THE BAD. THE TRUTH – GUERLAIN CELEBRATES 190 YEARS OF CREATION. | M A K E U P x T H E C I T Y