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L’Oréal TOP DRUG STORE MAKEUP / HAIR / SKIN | MAKEUPANDTHECITY

Hey guys.

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I’m actually so excited to write this and I’ve been waiting for some time because I’ve been working closely with a couple different departments of L’Oréal and I will say of all of the companies I have had the pleasure of working work L’Oréal takes the cake with dedication – fearless and love for it’s creators.
IF you’ve had the pleasure of working with L’Oréal or L’Oréal luxe
you will understand when I say how amazing of a company they are.


L’Oréal Paris offers a complete range of make-up products, from trendy innovations to makeup bag essentials.

We have the know-how and product performance to give you what you are looking for in your make up. You’ll feel worth it with perfectly defined eyebrows, your ideal shade of lipstick, sophisticated nail polish colours, a flawless face and eyes to steal the show no matter the occasion.

Whether you need your everyday routine or you’re getting ready for a fabulous red-carpet night out, explore our make up range to find your match

Alright, I know, I know what you’re all here for – first I want to talk about makeup from L’Oréal and how much it’s stepped up it’s game – complexion (1) Infallible Colour Correcting Kit vs. MAKE UP FOREVER five (5) Camouflage Cream Palette I truly thought from using MAKE UP FOREVER cream palette that it would be such a winner but it didn’t even come close to L’Oréal and I’m not sure if its because L’Oréal made theirs after so the formula is better and pigmentation is more secure – honestly to compare the price of one (1) too another its really a no brainer, if you want color correction and coverage you would find L’Oréal in my kit over MAKE UP FOREVER in this case.

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NEXT ➡️ L’Oréal Infallible PRO-MATTE 24h Foundation I love just as so many other influencers do, the Infallible line from L’Oréal offers so many foundations for so many skin needs, skin types, coverage levels and so much more. L’Oréal is full to medium coverage, but it feels extremely light, In other words, it doesn’t feel cakey on the skin, it is a 24-hour foundation but I will say it doesn’t last 24-hours, but it comes very close.
I apply this foundation with my Beauty Blender because I feel it leaves it smoother and more even on my face, rather than with the typical foundation brush. Another thing I liked a lot was that, with drugstore foundations it’s common that they don’t come in many shades but L’Oréal  has one for almost every skin color – also L’Oréal is one of the only drugstore brands to carry foundations and products for every skin tone.

I put this foundation against Charlotte Tilbury Light Wonder as it has amazing matte properties to the product along with many, many other benefits and this is where it became fun too me! I created mini heat wave on two different models and L’Oréal outlasted CT but not by that much : then I created a little caught in the rain moment and L’Oréal beat CT by a long, long, looooooong shot.

What I found, CT claims to be only 18-hour wear that is very untrue, you will be lucky to get even 5-hours. L’Oréal claims to be 24-hour, which I don’t want to say isn’t true because you will get almost 20-hours from this product.

None of the caused breakout when worn overnight but we all know you shouldn’t ever sleep with your makeup on.

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PRO TIP ➡️ USING A TESTER APPLY STRIP LINE OF THE FOUNDATION DOWN THE BACK OF YOUR HAND WAIT 60 SECONDS TO SEE IF THE AIR (OXIDIZATION) WILL HAVE AN EFFECT OF THE COLOR PAYOFF AND SHADE AND PICK ONE SHADE LIGHTER.

SIDE NOTE ➡️ PLEASE UNDERSTAND THAT THIS IS IN NO WAY A BASH AT ANY OF THE OTHER BRANDS THAT I PUT AGAIST THE BRAND!

➡️ CHECK BACK TOMORROW FOR PART TWO (2)

LOVE ALWAYS,

 

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Smile – I’m back | MAKEUPANDTHECITY

What’s going on guys – thanks for the patience as I took my break!

Lots has happen to me since saying goodbye for a bit. I just want to say say thanks for the wishes of wellness but it wasn’t a ‘break’ but an evolutionary break.

If anyone knows me they would know that I’m a damn hopeless romantic and so much, men have come in and out of my life leaving me with a hole punched in my chest.

Happily this time around I’ve waited before saying I’ve met the men who I’m 99.9% sure I will spend the rest of my life with, and we are now engaged. He’s the most amazing caring and beautiful man I’ve ever met and we have the same birthday! So crazy.

(Look closely)

I will tell you all there is a website and a new press kit that has been developed so I will be leaving WordPress in the near future for my personal website of work, clients, partners, and Press credits. sadly due to partnering with TooFaced Cosmetics after going gold on WordPress earlier this year and loosing clients due to my own stupidity and WordPress advertising restrictions – Tarte Cosmetics will now be a main sponsorship and partnership as per.

I’ve worked from, L.A – toronto – NEW YORK and lived from each of those places (all with the man of my dreams) developing content and working with amazing influencers and my work with EOne (Entertainment One) has kept me too busy. With that said, I miss blogging and I now have the chance to slow down and work with top beauty brands in my brand new office in my brand new house.

If anyone knows my past they know what I am capable of in my future and I will bring you all to your knees, in the best way.

With Halloween around the corner I will be releasing some cool content over the next couple of days and slowly I’ll get to your emails and comments.

Remember ➡️ PA (personal assistant) kevinmakeupandthecity@gmail.com for Press / Media and thank you to review.com for reaching out but this is a public denial of you using any of my content for your website.

Stay tuned. 🤘🏻

Remember appreciate life and what you have because it can be gone in a blink.

Love always,

TIFF (toronto international film festival) client list and work | MAKEUPANDTHECITY

Dianna Agron at the Toronto Film Festival premiere for Novitiate on September 11, 2017. DRESS – Christian Dior MUA and makeup partner – Tarte – Kameron Smith. artist brushes used only.

Brie Larson at the Toronto (@torontolife) Film Festival (@tiff_net) premiere for Unicorn Store on 09/11/17. Dress : Schiaparelli Couture MUA and makeup partner : Kameron Smith (@esteelauder) Jewelry : Tiffany & Co. @tiffanyandco

Tatiana Maslany for The Hollywood Reporter – TIFF 2017 – MUA and makeup partner – Estée Lauder – Kameron Smith. Artis brushes used only.

Armie Hammer for Variety Studio, Toronto International Film Festival, Canada – September 9, 2017 – Men’s grooming – Kameron Smith. Artis brushes used only.

Idris Elba, Kate Winslet
‘The Mountain Between Us’ premiere, Toronto International Film Festival – September 10, 2017 – Kate’s MUA assistant and makeup partner – Dior – Kameron Smith. Artis brushes used only.

Rachel McAdams at the Toronto Film Festival Premiere for Disobedience DRESS – Elie Saab MUA and makeup partner – YSL – Kameron Smith. Artis brushes used only.

Check back for the other six.

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LA PRAIRIE | MAKEUPANDTHECITY

What’s up makeupandthecity,

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So today guys I’m going to talk about one of the most expensive and luxury skin care and makeup brands in the entire world and my absolute favourite and the brands, probably most sought after product – Skin Caviar Concealer / foundation.

SIDE NOTE ➡️ the brand Le Prairie is celebrating the 30th anniversary of the original Caviar line

This isn’t just your basic foundation or concealer it has the benefits of the most luxurious skin care brand in the world – it also delivers a natural full coverage but I don’t think it’s that full of coverage sadly I will say I did expect more from this company and this three hundred dollar ($300.00) item yes that’s right this 30ML is $300.00 it used to be considered the worlds most expensive foundation and by some, still is.

La Prairie’s Skin Caviar Concealer Foundation delivers natural, full coverage, camouflaging dark circles and flaws for a perfect finish. As it corrects skin for cosmetic purposes, it also works below the surface promoting skin’s firmness and elasticity with the coveted caviar extract. The caviar extract also protects and nourishes while the exclusive Cellular Complex helps revitalize, energize and hydrate skin. The luxurious foundation also includes a 2x magnifying mirror in the cap, a foundation sponge and concealer brush.

Shade Matching: Determine skin tone – light, medium or deep. To determine undertone use jewellery, if white gold or silver looks best on you, opt for cooler undertone. If ivory or gold suits you, choose a warmer undertone. If both look good, you can choose a neutral undertone.

This product is a great product if you can afford it – I will say the company and its employees do take themselves way way to seriously, but as the ‘gatekeepers’ of the brand where I am just a ‘storyteller’ of the brand – yeah their words not mine.

Click here to buy from Holt Renfrew and when you spend five hundred dollars or more you’ll receive a special gift.

STAY TUNED! | MAKEUPANDTHECITY

Hey what's up makeupandthecity,

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I'm going to be covering a few things being like bad kid late going back to school must haves, NEW WRITERS and new partnerships will be announced! Just have to bare with me as it's TIFF (TORONTO INTERNATIONAL FILM FESTIVAL) so I've been here there, on my back, side – you name it! Wow it's crazy, but I kinda need it and miss this avenue of work.

I also just shot a new campaign with Charlie which if you didn't know it's men's underwear and everything else. Even if you're super small! So it's an amazing company to promote and work with. I just got back from a little trip and it was so beautiful and again, needed! I feel so much more like myself which is so amazing to me because with all the things that have happen in the past month I truly didn't think I'd get out of bed be thank yoü! and you know who you are kid!

So check back I hope you all have an amazing and safe weekend! Be smart and check back I do have some posts don't but they are on a release schedule (another fun part of loosing ownership) but it's gotta be in sync with the products launch.

Honestly, check back.

So much cool stuff is coming and so much of it is all for you guys. So hit that follow button and join the ride with me boys and girls.


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Tech industry gets a makeover – or is it makeup receiving an update | MAKEUPANDTHECITY

What's up makeupandthecity,

I'm really sorry for my absence lately I don't really have a reason for it as of now other then how can I possibly influence and inform you(s) when I'm not doing so well, if I was to see myself right now, I wouldn't even recognize myself. Maybe it's the season change that's got me down, or just even more of a realization that time is the ultimate killer.

Is it just me or are beauty products starting to look less like regular pots of cream with tamper-proof packaging – and more like something that should come with a two-year manufacturing warranty? It's almost crazy to me to see how much of the beauty industry is now run by a technical component.

We now have a mirror that checks your skin for any wrinkles, dark circles or blemishes, before making product recommendations based on its analysis. It stores the data for future use which only you can access after “logging in” using your face as the passcode. So if you’ve started using a new skincare product and want to see if there are any noticeable changes after a few weeks, you can pull up previous data (via your smartphone or the mirror itself) to check for signs of progress. The point is, it leads to actionable changes – whether that means switching to a new routine or continuing with your favourite products – based onevidence, not what you think might have happened.

L’Oréal Group is aggressively investing in innovating hi-tech beauty products through its Technology Incubator. This incubatorconcentrates solely on technological innovation.

The company has unveiled a string of products through different brands: My UV Patch by skincare brand La Roche-Posay; Le Teint Particulier Custom Made Makeup by cosmetics brand Lancôme; and a smartbrush produced with Kérastase, a hair-care brand, and Withings, a consumer electronics company that falls under Nokia.

Kinda crazy to think about don't you think? My UV Patch, resembles the look and feel of a non-permanent sticker tattoo – a symbol of our childhood youth – which can adhere to and stretch to match the movement of your skin. It’s just 50 micrometres thick, about half the thickness of an average strand of human hair. The patch uses photosensitive dyes that change colour according to the level of UV rays it is exposed to, which you can take a photo of and upload to an app to find out how much sun you’ve been getting.

By now we should all know just how dangerous that lovely sun exposure is doing, actually, is hurting your skin.

L’Oréal skin care | MAKEUPANDTHECITY

hi makeupandthecity,

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So the best thing about being on a PR list of any kind is you get to test out some products that are new and exclusive but, here comes the misconception in most cases unless we really, really love something then sadly they won’t keep sending it over and over!
Which hey, it’s sent as free advertising in half of the situations – it’s actually quite sneaky of a company if you give it some thought, why not create a certain amount to send to well know influencers a boom, free advertising!

SIDE NOTE ➡️ dailyjocks.com just realised their new underwear for men called cloud nine (9) and lemme just say, they couldn’t have named it any better! Cooling and comfort polyester blend which is durable and will not fade!

Drug store makeup and skin care has been stepping its game up for a very long time, its almost like, what took so long you are all owned by four (4) main players. So I’m going to talk about three (3) amazing face wash and mask set my way for consideration of review and I always use all three, well, nope, yep I use all three (3).

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1) EXFOLIATING AND REFINE – 3 mineral clays + Red Algae
2) COMFORT AND UNIFYING – 3 mineral clays + Charcoal
3) PURAFYING AND MATTE – 3 mineral clays + Eucalyptus

That is the three (3) main groups that they stick within which I would say is typical to branding but these masks are a clay to foam cleansers which makes your skin feel so amazing. Clay-to-Mousse daily cleansers enriched with 3 different clays and enhanced with a nature-sourced ingredient to leave skin feeling fresh and clean.

The 1st range of clay-to-mousse daily cleansers that leave skin feeling clean and fresh. This cleanser is enriched with Kaolin + Montmorillonite + Moroccan clays and Red Algae Extract. Pure-Clay Cleanser Exfoliating & Refining leaves skin with pores looking tighter, and less visible, without over drying the skin.

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There is nice playing games with these face washes, the level of science and ingredients beats that of some of the highs brands out there and I never thought in a million years that it would be this way, I think next time we need too grab both and compare the ingredient list because price no longer seems to be that big of a factor. Dun Dunnn Dunnnn.

Not to mention the fact that there is multi-masking so there can be multi-washing, there so perfect to use together, well, that is if you don’t mind buying all three (3) As of now in Canada you cannot buy these sadly but hit subscribe to find out just when and where you can buy them! Infused with 3 clays (Kaolin, Montmorillonite, and Moroccan) and 1 super-ingredient specifically for your skin type. Cleanse to wash impurities every day with our NEW Pure Clay Cleansers and mask twice a week to beautify skin.

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Over time harsh environmental factors, such as pollution and debris damage skin leaving complexion dull and tired. So don’t forget how important it is to wash your face day and night especially if you are a makeup wearer.

Remember go follow L’Oréal on INSTAGRAM @lorealparis

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