Hey beautiful people – so I had something I wanted to write about today, but I decided that since it is on Allure’s list of Best In Beauty (ALLURE’S BEST IN BEAUTY 2018 LIST | MAKEUPANDTHECITY) in the luxury category, and the cost of it is well, the cost of some peoples rent sadly I figured that I would have to really make sure that I can see the results and know the tool to the last bolt, Just hours into 2019, Rihanna already has her sights set on disrupting another major makeup category. On January 11th Fenty Beauty released the brand’s first concealer in 50 shades — a landmark moment for the beauty industry. So how does it preform? Let’s find out.
The thing is, concealers on the whole aren’t available in wide shade ranges, and even when they are they can be a nightmare as far as colour matching goes – ‘almond’ and ‘cacao’ rarely correspond to your foundation and things can get altogether patchy and unconvincing. Enter the Fenty take on concealer – 50 shades, with names that align with each foundation to help you to pinpoint your ideal colour. As far as formula goes it delivers a matte, long-lasting finish, it’s crease and sweat resistant and it brightens as well as it conceals, which is nice for people who worry more so about darkness under the eye.
View this post on Instagram
50 shades comin’ for y’all! On January 11 we’re dropping #PROFILTRCONCEALER — perfectly creamy, pigmented, and creaseproof, so you can cover dark circles, hyperpigmentation, blemishes, and the aftermath of your wild decisions 😜 Get it at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP!
It was smart for Fenty to take the match approach when it came to foundation and concealer matching shades, it’s simple and we like simple. I don’t think I have to touch base on the foundation since it’s been out for a hot minute. Rhianna set the standard for brands to follow when it comes to releasing a foundation shade range ➡️ Tarte take notes. When the foundation was released a lot of people weren’t really feeling it but a lot of people also were, I personally do not use foundation but I have used this on clients and also seen it preform on set and under hot studio lights and well as it dries down very quickly meaning you don’t have to overly powder it — we still keep adding more and more powder and I think that’s what caused the Pro Filt’r setting powder as it works with the foundation and I’ve reached out to some people who didn’t like the foundation the first time around but after using the new setting powder with it, agree that it’s lit.
SIDE NOTE ➡️ I really like how Fenty Beauty took the time to see what people were saying was wrong with the brand and didn’t say well this is what you are doing wrong and instead came out with the products needed to fix it. Sadly not everyone can afford to buy the Fenty Face but that’s what Fenty is all about, for the best results you use all the products under the umbrella.
The new tools are nice also, I have always liked Fenty brushes but they semi remind me of Kat Von D beauty and her tools, but they are worth the money for sure. The cheek brush is exceptional when it comes to highlighting your face or body. I’m excited to see all of the brushes to come out because we all know that Fenty isn’t anywhere close to being done setting standards and making the beauty community shake. The only thing also is if you are very, very pale there isn’t really a perfect match for you from Fenty, I know right, 50 shades you are thinking but Fenty (Rhianna) did such a good job for in between and darker complexions, and very fair to fair shouldn’t have a problem finding a shade else where and I know brands know their demographic so really can we be that mad or upset with a brand who see’s that there demo is more fair to light but give some darker shades just in case – I guess what I’m thinking is why spend the money to create and bottle all of these shades just have them sit on a shelf or in inventory and not sell at all, you feel me?
View this post on Instagram
It's a new year and the #PROFILTR family just got bigger with 3 NEW PRODUCTS! 🎉We're dropping 50 creamy, creaseproof, longwear #PROFILTRCONCEALER shades, 8 truly translucent shades of #PROFILTRSETTINGPOWDER with NO FLASHBACK, and 10 MORE #PROFILTRFOUNDATION shades in different ranges! We'll also be hooking y'all up with the tools to match with our new Powder Puff Setting Brush, Lil Precision Makeup Sponge Duo, and the Concealer Precision Brush. Everything drops on January 11th at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP! Who's ready???
DUPE ALERT ➡️ NYX Can’t Stop Won’t Stop Contour Concealer. Available in 24 highly pigmented hues, this lightweight liquid won’t transfer and has three major complexion musts covered.
Check out my previous post ➡️ MAKEUPFOREVER | SELF-SETTING CONCEALER | MAKEUPANDTHECITY