THE CITY ➡️ SEEING YOUR WORK IN STORES 📈

It was pretty cool – one of the companies I designed graphics for in the winter, I saw in store as I was about to check my things out! It was designed in photoshop and color shaded and detailed in LIGHTBOX – turned out awesome

I didn’t know the company released it. Check it out in UNTITLED AND CO. on queen west – for OneMethode PR STRATEGIES. 



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SUMMER SKIN | SMASHBOX COSMETICS – CONCEAL AND FIX 

I actually used to be very very close with one of the top dogs at smashbox studios in LA – we would talk constantly and I was invited to smashbox a number of times and when they did a like nation wide smashbox beauty show just introducing new products and talking about the brand when they came to Toronto we met for drinks and had a lot of fun but as I would be sent huge shipments of smashbox products to use on set, review and use I started to find that not all of the products were as good as I thought they were looking back – in fact I voiced my concern for some of the products and was told to my phone (via the phone) they were aware of the same issues and these products would be discontinued so I continued to support and love the brand, I think it’s because smashbox cosmetics was one of the first brands that I really fell in love with back in the MySpace days and the first brand I reached out to to help me product on set. 

Now I’m not hating on smashbox at all smashbox was bought out by Esteé in early July 2010 and sold for between two hundred (200) million and three hundred (300) million but smashbox pulls in about eighty (80) million in wholesale revenue and one hundred and forty (140) million in retail sales. I still do love smashbox but it is limited things that I will use on set and I will warn a lot that if you are fair – light be prepared for the color you see to not be the color you walk out of the house with. They sadly do oxidize and turn orange

They are still a top dog in the eyeshadow palettes and collections departments – killing it with sales and paying their influencers very well. Please note ➡️ all products mentioned have been sent to me for opinion good or bad.  

SMASHBOX 24 HOUR CC SPOT CONCEALER (said to be discontinued) and I’m noticing on the website and in stores whatever is sold out is not being restocked so maybe that is happening. This was my all time favourite concealer I would write about it all the time because this 24-hour, waterproof concealer was created in the L.A. photo studio to instantly cover dark spots, sun spots and post-acne marks while fading the look of them in as little as 4 weeks. You’re basically concealing and treating all at once, which means it covered red spots and imperfections BUT would oxidize so fast and I’m talking the shade fair so the lightest it went and it was very noticeable to everyone but I loved it and it was new and I had it before anyone else so I thought it was amazing. If anyone remembers last summer – my 2016 summer skin favourites (2017 coming soon) it was always talked about! 

SIDE NOTE ➡️ smashbox also only came out with seven (7) shades that really didn’t match very many, maybe it was due to the concealer and the way it mixed with the heat and oils of the skin – I’m not sure. Sadly though it faded out of my mind. I also remember every time you would close the product more then you would use one your face would come out as you close it so it was also wasteful good thing I have one hundred and fifty (150) of them. 

• 24-hour wear thanks to Photoset Polymers created with medical-grade liquid bandage technology that bends and adheres to skin (big claim but it was turn! If it wasn’t for the fact it oxidized it would have been x20 more huge) 

• Waterproof

• Sweat & humidity-resistant

SMASHBOX STUDIO SKIN CONCEALER was developed waterproof, hydrating 24-hour concealer in the L.A. photo studio to look good in any light. Smashbox is the only brand with Flashbox Lighting Lab, where they test and perfect color consistency across 10 shades. This concealer blends flawlessly without creasing, caking or settling. Forget about midday touch-ups or makeup fatigue and for the most part what I’m saying here is completely true but it is not 24-hour wear at all. Again why only 10 shades.. 


It is formulated without Parabens, Sodium Lauryl Sulfate, Phthalates, Oil, Fragrance & Talc. All of smashbox is cruelty-free

There is also all kinds of people with all kinds of skin concerns and needs while yes I have a bit of discolouration under the eyes and it covered it well – a client who had really bad dark circles it didn’t work so well on. 

➡️ to me this concealer is A LOT like the KAT VON D LOCKIT concealer.

Try it out and let me know your thoughts in the “pages” tab. 

A moment silence for the fallen smashbox concealer no longer available to consumers. 


⬇️DON’T FORGET⬇️

Giveaway for NEW followers only, click the follow button and be entered in a chance to win a MacBook in gold – share the post and you’ll be entered x3 – in partnership with xtrememac!

⬇️05/19/2017⬇️

MARC JACOBS BEAUTY x MAKEUPANDTHECITY

💥💥QUICKY💥💥 – Don’t forget.. 

To check out the “PAGES” section if on mobile it’s on the top header bar along with search, if, on Mac or PC – it’s in the same place but a drop down menu. 

It’s got new information – a email to contact me for advice, questioning or any comments. I already love the e-mails I’ve been receiving and I hope that you’re enjoying the advice back. 

The only thing I ask is please don’t ask to be set up with PR companies and personal brands emails for free product as I won’t even respond to those types of emails. 

➡️ You might notice that, I don’t approve comments or likes on my blog posts and there is a reason for that. Read to find out more. It’s not like I do like to see them or respond but I have a separate email for contact. 

Also PRESS AND PR please use use the same email and I will contact you back via my work e-mail. 


⬇️DON’T FORGET⬇️

Giveaway for NEW followers only, click the follow button and be entered in a chance to win a MacBook in gold – share the post and you’ll be entered x3 – in partnership with xtrememac!

x

APRIL FAVOURITES – 2017 

Well it’s better late then never but to be honest this favourites isn’t going to be much because there has only been a couple of products that I have personally be loving. 

1 | APPLE WATCH – series two (2) 

To me the Apple Watch ⌚️ was just want-to-have and now it’s need-to-have to keep with with messages, calls and emails and everything else in between. I actually had a crazy night and lost my Apple Watch (yes I know) but reordered a new one the next morning – and man did I see a difference in my social life. I allow myself to now be consumed by work and new opportunities – plus I’m always out and trying to make life better for myself and those around me but without my phone around my wrist pretty much – it’s like I fell off the planet for two days. The Series 2 is, as promised, water-resistant up to 50 meters which is nice for when it’s raining and I won’t lie sometimes I even wear it into the show – it’s the appropriate wrist band of course. So far I have about seven (7) for all different occasions. Right now my favourite one was a gift was someone pretty special in my life which is dual chrome and very me. 

To Apple Watch just fits me, and my lifestyle I know a lot of people say that it’s not worth it but those people have not felt the power and elegance of the Watch around their wrist. 

2 | KAT VON D – LOCKIT concealer 

I love the coverage and finish that this concealer gives. It blends out well and does not emphasize any dry areas. It also lasts all day and doesn’t crease under the eye area – it’s also full coverage with a sheer coverage feel which is really good. Perfect if you have oily skin also. 

Seems to be really all you need for summer skin so that you’re not wearing a mask because come on. It’s summer, let your skin breath! 

3 | MARC JACOBS BEAUTY – PERFECTION POWDER FOUNDATION 

So I will start off saying this is not the product to purchase if you’re on a budget it is a little more on the luxury side and expensive side but with that said you do get a lot of product, amazing product, beautiful packaging and compact case with a separate area for the touch up sponge which is double side – and I would recommend using the sponge and not rub the product into the skin but press it. It is cruelty free and not tested in animals which is always a huge plus in my eyes – it also gives the skin back a beautiful glow while staying matte and MARC JACOBS did design this product actually with men in mind meaning it has an ingredient to work with testosterone.


⬇️DON’T FORGET⬇️

Giveaway for NEW followers only, click the follow button and be entered in a chance to win a MacBook in gold – share the post and you’ll be entered x3 – in partnership with xtrememac!

⬇️05/19/2017⬇️

MARC JACOBS x MAKEUPANDTHECITY

Five (5) COSMETIC / BEAUTY companies to watch in 2017 

So it would seem the last few years have seen an upswing in financing for beauty startups, with funding rounds steadily increasing since 2012

By last September, various new beauty companies and blogs had already snagged more than 74 rounds of funding in 2016, according to CB Insights, which predicted the industry was on track to clock $424 million in financing during 2016 and a record number of funding deals. 

DID YOU KNOW ➡️ MAKEUPANDTHECITY started with glazed eyes as a relationship of mine came to an end – as he was leaving and in the days to come I poured myself into an outlet for frustration, happiness, lost feelings and colours. 

As investors have helped fuel its growth, the beauty sector has become more personal and accessible. On one hand, there’s the pared-down aesthetic of companies like Glossier, which offers a basic lineup of beauty and skincare necessities, or Milk, which takes a no-fuss, one-swipe approach to its pigmented eye and lip products. Then there are the companies democratizing beauty and catering to consumers who wish to customize, say, their foundation or shampoo, rather than relying on products stocked by mainstream brands. Here are some of the beauty startups that a lot of you might not have known about (or) didn’t know were taking the beauty market by storm. 

1 | GLOSSIER

• helmed by Into the Gloss founder Emily Weiss, Glossier made its debut in 2014 as an extension of the blog that also inspired its name. Glossier has since amassed a legion of loyal followers – in no small part due to the popularity of Into the Gloss – and most recently, picked up $24 million in Series B funding. (to those who aren’t well versed in the field of entrepreneurship and early stage investing, Series A, Series B, and Series C might seem like confusing terms. Fortunately, the terms are easy to understand. Series A, B, and C have nothing to do with the alphabet, rather with the development stage of the companies that are raising capital) the company plans to use that money to introduce international shipping and release new products Glossier fans have been clamoring for, like sunscreen and a heavy-duty moisturizer

2 | MILK MAKEUP

• Milk Makeup is Glossier’s more colorful cousin. Launched in February 2016 by the minds behind the creative agency Milk Studios, the line has a similar minimalist approach to its branding and collection. As with Glossier, Milk products don’t require application brushes, though they are splashier and far more varied, especially in terms of eye and lip products. As of now Milk Makeup is only I believe an 85 piece line and FUN FACT did you know that their oil-sheets can double as a rolling paper.  


3 | MEMEBOX

With $160 million in total funding, Korean beauty box company Memebox has topped even Ipsy, which led the well-heeled beauty box space until Memebox closed a $60 million funding round in December. The Y Combinator-backed startup exclusively features Korean beauty products and has, in part, capitalized on the rising popularity of K-beauty abroad (though Korea still leads Memebox sales). Memebox may have started out as a beauty box service, but the company has expanded to boast a thriving online store and brick-and-mortar presence, with annual sales of more than $100 million. A beauty box is typically a subscription where you are sent monthly or even every six (6) months full of on trend makeup and makeup accessories. 

4 | SEED BEAUTY

Chances are, you’ve heard of at least one (1) of the two (2) brands incubated by the Los Angeles-based company Seed Beauty: cult beauty brand Colourpop and Kylie Cosmetics, the eponymous line started by the youngest member of the Kardashian-Jenner clan. Colourpop first appeared on the scene in 2014 and made its mark by courting prominent beauty bloggers and jumping on the liquid lipstick bandwagon.  (which is now a dying trend or going back to what it was before always there and popular but not so over produced) The brand’s rock-bottom prices certainly helped, too – most products range from $5 to $8 as did the rate at which Colourpop managed to churn out new lip and eye products.

Seed Beauty grew out of a family-owned manufacturing lab that created products for major brands, which explains why Colourpop can conceive of and launch new products in just days. Coupled with the added success of Kylie Cosmetics, whose new product releases continue to sell out within minutesthis is one to watch, especially since Seed Beauty claims to be working on new brands.



5 | MATCHCO

• Though a number of brands have expanded their shade ranges in recent years, few have offered full customization as an option. Enter MatchCo, a beauty startup whose iPhone app can scan your skin and create a foundation specific to your skin tone for $49. This means MatchCo, which launched in January last year, mixes up a foundation exclusively for you, rather than matching your skin to an existing range of shades. As of last October, MatchCo’s app had been downloaded more than 100,000 times, and the service has found an unexpected user base in women who are in their 40s and older. 

SIDE NOTE ➡️ Lancôme was the first to offer a service like this (I personally experienced what they literally call an experience) you get a full consultation, skin mapping and scanning then watch as the foundation is made to your exact skin tone – scanned by a tone detector – with a unique barcode that fits only your shade to repurchase FOR close to the same as MATCHCO (see below for blog post) 

⬇️DON’T FORGET⬇️

Giveaway for NEW followers only, click the follow button and be entered in a chance to win a MacBook in gold – share the post and you’ll be entered x3 – in partnership with xtrememac!

⬇️05/19/2017⬇️

MARC JACOBS x MAKEUPANDTHECITY

SUMMER PROOF SKIN ➡️ TARTE | RAINFOREST OF THE SEA™ water-base foundation and concealer 

So yooou know when a brand comes out with a collection (05/19/17) and they intend for the concealer and the foundation to be paired together, now, wait – I know what you’re thinking right now “isn’t that every time a brand makes a foundation and concealer?” And well yes you’d be right most of the time it doesn’t work out that way, then comes in TARTE RAINFOREST OF THE SEA™ a foundation and concealer that completely compliment the skin together. Better together, go figure. 

Not to mention going a little further and coming out with almost a full range of amazing double ended brushes (see MARCH FAVOURITES) and it’s the same with the bottles on both of the products the beautiful chrome burnt gold purple fusion. They also came out with twenty one (21) colours for every skin tone, complexion and need. Even sitting here with so many products around me as I decided what I wanted to write about – the colours of the bottles with the frosted glass are just completely intoxicating with beauty.


TARTE RAINFOREST OF THE SEA™ water base foundation comes in twenty one (21) shades as I mentioned and comes in a really unique frosted glass bottle with a dropper to dispense just as needed amount, it’s extremely hydrating while being full coverage and last for twelve (12) hours and the claims are completely true which makes me so happy to say! It’s also hypoallergenic, vegan friendly and dermatologist tested!

I’ve also never found a foundation – concealer duo that looks amazing without needing to be powdery! Normal, dry, oily-combination skin this is completely perfect for you, no need to even question it! It has the perfect amount of sunscreen added ➡️ SPF 15!

TARTE RAINFOREST OF THE SEA™

💄💄💄💄💄 OUT OF 💄💄💄💄💄

PRICE | $50.00 CAD

BUY | CLICK THE PHOTO

TARTE RAINFOREST OF THE SEA CONCEALER™ Mask imperfections while sealing in radiance and hydration with this buildable, medium coverage concealing serum. It features concentrated levels of pigments suspended in deep conditioning serum made up of 20 percent water to deliver the coverage you desire and the moisture your skin craves. The vegan friendly formula is powered by the proprietary Rainforest of the Sea™ complex that serves as the ultimate defense for skin, helping protect from daily aggressors and premature signs of aging. Apply it directly from the custom scoop like applicator wand to mask any redness, dark spots and acne or to brighten the undereye area.
PRO TIP ➡️ this concealer is the perfect concealer to buy to light and to dark for your complexion because you can contour and brighten very easily.

There is only eleven (11) shades of the concealer which as I mention is perfect because the concealer and foundation work good alone but are better together.

Also don’t forget to go and check out MARCH favourites for the brush collection because they are amazing and worth buying to use with the foundation and concealer!

💄💄💄💄 OUT OF 💄💄💄💄💄

PRICE | $31.00 CAD

BUY | CLICK THE PHOTO

TRIO TO DIE FOR

⬇️DON’T FORGET⬇️

Giveaway for NEW followers only, click the follow button and be entered in a chance to win a MacBook in gold – share the post and you’ll be entered x3 – in partnership with  xtrememac!

⬇️05/19/2017⬇️

MARC JACOBS x MAKEUPANDTHECITY

THE CITY 🌆 COMING SOON ➡️ PR SAMPLES ➡️ E.L.F Beauty Shield Collection

⬇️ DON’T FORGET ⬇️

HIT THE FOLLOW BUTTON FOR A CHANCE TO WIN A NEW MACBOOK IF YOU ALSO SHARE A POST YOU ARE ENTERED x3 thanks too, xtrememac ➡️

The Beauty Shield Collection is an advanced skincare line designed to help protect skin from harmful environmental aggressors powered by antioxidants and broad spectrum UVA and UVB SPF 50 which I do always want to add SPF 50 is about where it stops doing anything for the skin and you’d still have to reapply so if it says SPF 100 there’s nothing past in most cases SPF 30 but companies, can, for some reason get away with putting what they want. The Beauty Shield collection is comprised of seven daily skincare products to help prep, prime, and protect skin against harmful environmental elements, which can weaken the skin’s natural protective barrier, leaving it vulnerable to dryness, sensitivity, and damage.

Request notification+sample DM me

Launch is set to come out this June. 

➡️

I’m not sure how I feel about the brand E.L.F even though they have proved themselves as a stand alone company but I find yeah they are made good – and have good coverage for say they foundation high end silk which can be built up and is expensive or icing one layer you get the job done with a not to good for the skin effect I guess but that is just me, maybe I should spend some time getting to know the company a little bit better  ➡️ anyway ➡️ wanna know the product link up and what they do before anyone else? Keep reading.

1 | Beauty Shield Vitamin C Pollution Prevention Serum

Price | $16.00 US

lightweight hydrating serum formulated with key antioxidants, Vitamin C, Vitamin E, and Pomegranate Extract, to help refine and brighten skin tone, reduce the look of fine lines, and help protect against the effects of everyday environmental aggressors.

2 | Beauty Shield SPF 50 Skin Shielding Primer 

Price | $12.00 US

primer that creates a lightweight base layer that blurs the look of fine lines for smooth makeup application, featuring a sheer, universal tint that blends with any skin tone. Formulated with Broad Spectrum UVA/UVB (SPF 50), and key antioxidants, Pomegranate Extract, Carrot Seed Oil, and Vitamin E.

3 | Beauty Shield Massaging Overnight Recovery Cream 

Price | $14.00 US

lightweight gel-cream is packed with nourishing antioxidants, Vitamin C, Pomegranate Extract, Argan Oil, and Carrot Seed Oil, to help overnight skin recovery and diminish the effects of everyday environmental aggressors.

4 | Beauty Shield SPF 50 Skin Shielding Moisturizer 

Price | $12.00 US

moisturizer that provides lightweight hydration for a more luminous looking complexion that’s makeup ready. Featuring a sheer, universal tint that blends with any skin tone, formulated with Broad Spectrum UVA/UVB (SPF 50), and key antioxidants Carrot Seed Oil, Sunflower Seed Oil, and Vitamin C.

5 | Beauty Shield Daily Defense Makeup Mist 

Price | $8.00 US

lightweight fine mist that invigorates the skin while hydrating and refreshing makeup throughout the day.

6 | Beauty Shield Dual Defense Cleansing Facial Brush

Price | $8.00 US

dual-ended facial brush features an innovative two-in-one design. Blended with soft bristles, unique silicone tips massage skin and lather for an invigorating deep cleanse.

7 | Beauty Shield Recharging Magnetic Mask 

Price | $24.00 US

iron-based mask formula uses magnetic properties to lift away surface impurities and minimize the appearance of pores, revealing a brighter and smoother complexion. Enriched with antioxidants, including Carrot Seed Oil, Sunflower Seed Oil, Vitamin C, Vitamin E and Argan Oil.

The ingredients for all of these are amazing for care during the summer or even the winter months – especially living downtown in a city –  where you will have to deal with smog and environmental triggers. I think that this line will do fairly well, I mean for the price points alone something to still remember E.L.F are kinda new to the skin care range and just from the basic hydration line they released they had to redo a couple formulas to get it right. So sometimes some of the drug store or smaller lines have good stuff because you’re not really paying much attention to the name at first just that it’s cheap and gets the job done. Thanks to challenges, YouTubers and social influencers we help little brands like this to grow by doing and showing you in real time that sometimes the cheaper products work the same or better but they are not the first to release the products that they come out with – many of this products can already be found in the market today but you’ll paying a lot more for them.


Oh yeah, and everything is free from parabens, sulfates, phthalates, and alcohol. Even the most sensitive skin will love this stuff.

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Hello, Konichiwa, Bonjour, Hola, Aloha, Guten tag, Namastê – I'm a lifestyle and beauty blogger of my experiences with the hope it will reach one person. I am lucky enough to be sent a high volume of press samples due to my job(s) so I will often review a lot of new makeup (all my own opinions and experiences unless otherwise expressed) I can make you a promise that I will be truthful and upfront about public relations samples and my life – I hold nothing back when I begin to write. If you find your way to my blog and like it's content please smack the follow button and enjoy my bold, outspoken, energetic and fun personality. If you happen to not like me or my content, I nicely ask you to go check out another blog. Publicity/Media Out Reach and Promotions for Universal Studios.

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