Category Archives: NEW AND NOW

VICHY – LIFTACTIV VITAMIN C | MAKEUPANDTHECITY

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What’s up everyone, I hate when the clocks go forward or backwards because it kind of messes with my head for a couple days like right now its 4:20am when it should be 5:20am – I know its only an hour and my body shouldn’t feel it that crazy but it does. anyway, I’m finally having some down time and although I don’t typically write on Sunday I figured I haven’t been writing much lately and I have obligations and a lot of PR to go through especially now with being sent all the holiday PR sets and wanting to find the best of the best and what is worth your money and well, what is cheap and not what you would find in the real product! SO be prepared for what’s to come.

This morning I’m going to be talking skin care from one of my favourite brands, VICHY (LIFTACTIV VITAMIN C WITH HYALURONIC ACID) from the new skin care products to come out lately I have too say that VICHY continues to step up their game – I did the full ten (10) day continuous treatment (brightening skin corrector) and I was blow away with the results you see right away and after the ten (10) days are up!

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SIDE NOTE ⭐ this product was developed for all skin types and is developed for anyone with concerns loss of firmness, loss of radiance and uneven skin tone.

VICHY set out to make a shield against oxidative stress and to reduce the consequences of exposome on the skin, this is the new gesture to adopt. Liftactiv Vitamin C Skin Brightening Corrector is a powerful formula to help fight dull and uneven skin tone with only 11 ingredients. No fragrance, no silicone, solely the essential active ingredients.

15% pure vitamin C is essential to the proper functioning of the body, Vitamin C is present in the skin where, by trapping a certain category of free radicals, it fights against damage induced by oxidative stress. It is also an asset for fighting pigment disorders, re-densifying the extracellular matrix and fighting inflammation so as to soothe the skin. This multitask active ingredient works quickly to attenuate fine lines, even out complexion and boost brightness and boy does it ever, I absolutely will be using this product on set under primer for added radiance and glow!

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Naturally present in skin, hyaluronic acid guarantees skin plumpness and hydration. To help it fulfill this role, among 100 active molecules, Vichy selected hyaluronic acid from natural origin. Its greatest contribution? Acting like a sponge to hold up to 1000 times its weight in water while ensuring perfect tolerance, even on sensitive skin. It forms an even film on skin surface, protecting it against external aggressors.
Of a small size, the Fragmented Hyaluronic Acid penetrates the deep layers of the epidermis and triggers the synthesis of the molecules involved in skin aging prevention.

Sometimes you just need a refresh. A break, a vacation, some spa time, or really just some time alone to get yourself together. The same goes for your skin. We put our skin through a lot. We wear makeup, we experience season changes with either humidity, heat, or extreme cold, and we spend hours working hard – as hard as it is to live such a busy life our skin goes through the ringer, and sometimes it needs a moment to refresh that’s why I would recommend VICHY LIFTACTIV VITAMIN C WITH HYALURONIC ACID.

CLINICALLY PROVEN EFFICACY*

  • IMMEDIATELY: 24% more firmness
  • IN 10 DAYS: 21% more radiance

PROVEN EFFICACY BY CONSUMERS**
AFTER 10 DAYS

  • 83% brighter skin
  • 71% skin appears smoother
  • 73% complexion appears fresher

HIGH-PERFORMANCE TEXTURE

  • 96% is quickly absorbed
  • 88% doesn’t leave greasy residues on the skin
  • 90% doesn’t leave skin shiny

REMEMBER SMASH THAT FOLLOW BUTTON!
⭐FOLLOW VICHY ON IG @VICHYCANADA⭐
SHOP ⭐ VICHY WEBSITE

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MAKEUPANDTHECITY x TARTE – SLAY WITH CLAY 

Hey guys – how goes it? So it’s 4:00am for me just like it pretty much always is when I blog, something about the sun rise is so beautiful to me – it’s hard to explain. 

Coffee ✔️ espresso ✔️ box of new makeup ✔️ i like to keep some makeup (and skin care) in a box that I want to touch base on. I receive so much makeup on a day to day basis that even something new fades to the background sadly. 

I love Tarte and SMASHBOX so much because they are companies that I’m close with and I’ve watched evolve. Tarte has always had Amazonian clay as an ingredient so it’s just a no brainer that they would do – slay with clay. 

SIDE NOTE – makeup 101 which I’ve used since the get go of my blog – nope, not saying I invented it. Calm down. So im going to start calling my new product launches and reviews MAKEUPANDTHECITY x (the brand) and then name the collection. It’s new and current and feels, right

LISTEN WITH ME  🎧

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FIND YOUR SHADE

SLAY WITH CLAY is one of the newest collections from Tarte with the new clay stick foundations • smoothie blender foundation brush • clay face shaping palette • clay smart mascara • clay lid primer • so if you didn’t know Tarte was the first company to use the breakthrough Amazonian clay and maracuja for their amazing complexion products. 

Today Tarte is a leader in healthy, eco-chic beauty, offering cruelty-free cosmetics infused with skinvigorating™ ingredients.

The Clay Stick foundation is amazing and so good for the skin I remember when the PR was sent out for this you open it and there was super healthy energy bars and I was like what the heck..? But they really are like a healthy snack for your skin. It’s a cool powder to liquid formula very similar to the MUFE (make up forever) HD stick foundations but better for you skin for sure. It’s a medium to full coverage but buildable remember what I always say – it’s easier to add then to take away with makeup! There is Micro-encapsulated powders that burst with your body heat to keep you shine and cake-free. 

Vegan formula • antioxidants • vitamins C + E  • amazonian clay • a total skin-balancing powerhouse that hydrates or mattifies depending on your skin type. 

There is zerogluten • talc • artificial fragrances • parabens • sulfate • It’s pretty much got it all for a simple foundation stick. The packaging is simple but in Tarte fashion the top of the cap has a cool details. 

Ideal for travel. 

$50.00CAD for 9 g / 0.32 Oz. 

PRO TIP ➡️ apply with the smoothie brush from Tarte it’s so pretty and feels amazing in the hand and like every Tarte brush (pretty much the only brushes I now use) the quality is unstoppable. The secret’s in the dense, angled bristle design that targets coverage where you want it. Use small, circular, blender-like strokes for a natural, cake-free look. $36.00CAD and available here

Next ➡️ we have the #SLAYWITHCLAY face palette and I won’t lie I’ve been looking for the ultimate complexion palette for travel or for home use and I really hoped and thought it was going to be this but sadly it’s only for shaping the face and eyes (I might have my own complexion palette coming soon) but it doesn’t make it any less amazing and a total must have for summer 2017Tarte always have amazing packaging for their palettes and this palette is, stunning! 

Twelve (12) essential Amazonian clay matte eyeshadows multitask as universal eye, nose & brow shapers, plus contour colors so you can, well, slay with clay. SHADES • journey (rosy buff) • stone (rosy brown) • solstice (ivory) • terracotta (warm taupe) • dunes (slate brown) • smoke (coffee) • sand (cream) • desert (cool taupe) • ember (amber brown) • onyx (black) • instinct (buff) • timber (chestnut) • Each microfine powder blends to a natural, longwearing finish minus the harsh lines. The secret’s in the clay: it helps balance & replenish skin so you get the most even payoff without creasing, caking, or flaking. 

The bronzer and contour shades are perfect for any skin tone when you are looking for a real looking contour colour you wanna go for a more cool toned shade so that it can mimic shadows tone realistic. I’m not sure if you’ve ever had the pleasure of smelling a Tarte palette it smells like vanilla chocolate but more like vanilla thanks to vanilla extract added to the formula. God I could smell it forever

SIDE NOTE ➡️ it does come with a little booklet like most companies throw in on some looks that you can create with that palette and it’s nice but where is the fun in that. Makeup is an expression of art – and you. 

All of them had very good pigmentation and a smooth, silky formula that blended well and adhered to the lid nicely without primer. They didn’t crease nor did they fade during the wear of the model. It’s debatable whether you can dupe these shades across other Tarte palettes. Sure, there are shades that look similiar to past palettes but I’m going to go say they aren’t complete dupes of past shades. Shades like Timber, Terracotta, Dunes, Smoke, Stone, Instinct, all felt very unique to me. 

Again this is a good palette for travel. They are ophthalmologist tested • safe for contact lens wearers • dermatologist tested • it’s nice when a company makes sure their products are safe! 

$64.00CAD and 6 are 0.035 oz each, 3 are 0.070 oz, and 3 are 0.21 oz in size 

➡️ i loved this palette and if you’re interested in learning more click here

➡️ for the rest of the SLAY WITH CLAY collection click here

For SEPHORA lovers and shoppers click here to take advantage (while supplies last) to get a cute little mini! Use code CLAY2GO at checkout. 

Follow Tarte Cosmetics @tartecosmetics 

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NEW ➡️ SO YOU WANT DRUGSTORE? L’ORÉAL VOLUMINOUS #LASHPARADISE available in Canadian stores MAY 30th 

So you guys have been asking me to do a little more budget friendly and I was going to deliver, so, get your iPods really to rumble this is the LASH PARADISE from L’Oréal Paris. 

SRP (SUGGESTED RETAIL PRICE) $13.99

Launches fully in Canadian stores on may 30th 2017 and will come in four shades which of course are blackest black, black, black-drown and waterproof blackest black! This drug store mascara is going to give you a run for you’re $15 yesterday when receiving the (strange) yet cute PR PACKAGE I immediately put it to the test to see if the PR claims were true so I put this mascara to the tests against DIORSHOW and Benefit Roller Lash and I was kinda scratching my chin when I didn’t see a difference the reason that I decided to pick those 2 mascaras to put #LASHPARADISE against is because it claims too give intense voulume and intense length. 

(what is with the office supplies – love the L’Oréal post-it’s though) 

And after applying the mascara I figured to myself that I would allow the formula to dry down and I would add another coat to do and at the time I was packing for NYC and when I came back I couldn’t tell which was the L’Oréal and which was the Benefit – don’t go to drugstores very often for makeup anymore but with Shoppers Drug Mart and the Beauty Boutique and mass market retail stores like Ulta – drugstore makeup and formulas have began to dominate the markets – good thing that all the drugstore brands and all the luxury brands are all fight against eachother

FUN FACT ➡️ my first career in the makeup industry was when I first dominated sales as a Beauty Boutique employee. 

One thing that I didn’t really like about the mascara was how light it was – it felt like nothing in my hand and maybe this is something that I realize dealing with luxury brands that actually feel as if you’re holding onto something but needless to say I’m happy to be on the L’Oréal Canada PR mailing list to do more drug store reviews. 

The applicator is packed with 200 bristles to make sure that it grabs each lash hair for top and bottom – there was no issues with flaking with this mascara at all which was nice – you can apply it, touch it and snap your fingers. It has an hourglass shaped brush head that is perfect for any eye shape or size think Lize Waiter mascara wand, but, better

Or if you’d like to take the comparison to a level it doesn’t have to go ➡️ I know it’s just natural that people compare products and people are saying this LASH PARADISE is a very good dupe of the Better Than Sex mascara but I think it hits some lashes and some points that TooFaced sadly missed – and considering the massive price point between the two you get your money worth that’s for sure. What it comes to drying up in the tube – check back below this picture and I will give the details once I know. I’m not going to make claims or speak positive or negative about anything till I know for sure. 100% or nothing. 

No flaking. No smudging. No clumping. Women agreed: 91% saw intense & volumized lashes and 87% saw more beautiful lashes. +98% lengthening effect. The rose gold packaging is supposed to convey the height of femininity and be truly L’Oréal

This is one of the best mascaras I’ve applied to a model in a very long time – I couldn’t believe that I couldn’t tell what eye had what products on it, blame it on thinking about my amazing man or packing for New York City – but the model had to tell me which was which so if you’re in the states give this mascara a try, and if you’re Canadian pick it up may 30th everywhere, and, send your lashes aflutter and take them to paradise today.  

➡️ http://www.lorealparis.ca 

➡️ @lorealmakeup on instagram 

#LASHPARADISE

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PR UNBOXING ➡️ URBAN DECAY | rehab skin care 

“You can’t get enough of our long-lasting products, but how the hell do you take them off..?”

So I’m quite sure what I think when a clear cosmetic comoany tries on the skin care market – I know you’re thinking there is TARTE who came out with skin care but if you look at the company plan it always there – unlike Urban Decay. All of the prestige brands also are out from this because most of them started with skin “fundamentalism” care and moved onto makeup. 

Now now now – does it work? Calm down! Can I at least introduce the line up and what they claim to do! I will say I have tried one of the products VERY similar to someone TARTE has out and I have to say that they are pretty much almost the same but, will get there.. at the end of the product descriptions and my opinions I’m going to ask the question “DOES IT WORK?” and use it tonight so take a look back tomorrow. 

MELTDOWN MAKEUP REMOVER DISSOLVING SPRAY 

Formulated to easily remove even the most stubborn waterproof makeup (yes, even Vice Liquid Lipstick and 24/7 Pencils!), this dissolving spray is as powerful as it is gentle. Nonirritating, nourishing ingredients leave skin clean, refreshed and without a trace of makeup. Meltdown hydrates, yet never leaves a greasy residue.

Meltdown Makeup Remover Dissolving Spray mists on weightlessly and starts working on contact to instantly dissolve our long-lasting products in one swipe—no rubbing or tugging on delicate skin. Wait until you see how well this spray works; it easily takes everything off, including waterproof mascara. Our super-effective, anhydrous, filler-free formula contains only three ingredients, including conditioning vitamin E.

DOES IT WORK? I will add I have had some issues with the spray and the cap of this profuct right from the get go which isn’t good, instead of a full face mist it sprays very very chunky. But overall this products claims and true and yes it does work to dissolve makeup and with one damp towel whip, it takes off all your makeup. 

MELTDOWN MAKEUP REMOVER – lip oil stick 

Formulated to easily remove even the most stubborn waterproof makeup (yes, even Vice Liquid Lipstick and 24/7 Glide-On Lip Pencil!), this lip oil stick is as powerful as it is gentle. Nonirritating, nourishing ingredients leave lips clean, refreshed and without a trace of makeup. Meltdown hydrates, yet never leaves a greasy residue. Our oil-based formula helps break down waterproof lipstick easily. And because we used a gelled oil system, the feel is silky, not oily. Our conditioning, wax-free formula contains vitamin E and ceramides to replenish lips. Lip Oil Stick is so moisturizing you can even use it as a balm.  


DOES IT WORK? Nope. Not at all. If you enjoy the put on take off, repeat x 20. There is products out there that will take off your lips even the hardest to take off products in one swipe. 

REHAB MAKEUP PREP

Rehab Makeup Prep Lip Love is a super-luxe, moisturizing balm that hydrates and soothes dry lips, so they’re soft, smooth and practically irresistible.
Replenish overworked lips and get them ready for action again. Our whipped, oil-based formula really hugs lips to seal in moisture, leaving them dangerously kissable. And Lip Love has a bouncy, smooth, comfortable texture that feels great on your lips.
In a clinical study, immediately after use:
96% of participants said that the condition of their lips had improved.

98% said that Lip Love moisturized their lips and made them feel smoother.

100% said their lips felt softer.


DOES IT WORK? As a expensive Chapstick he’ll yeah, plus the package edgy so I wouldn’t mind keeping in it my pocket. 

REHAB MAKEUP PREP – pretty gritty skin polish

Dull, dry skin interfering with your makeup application? Smooth and brighten your complexion with Rehab Makeup Prep Pretty Gritty Skin Polish. Gentle enough for everyday use (yet crazy effective!), this skin-polishing powder exfoliates as it cleanses. Refine your complexion and get prepped, smoothed and ready for the perfect application.


DOES IT WORK? Yes it does – but come on it’s an exfoliating product of course it works, for everyday use? No no no you will end up with small bumps that don’t pop and with the right overnight treatment should be gone by morning. 

PRO TIP ➡️ Fine ground sugar and fresh squeezed lemon juice works as one of the best exfoliaters I’ve ever used. The acid in the lemon helps to prop the skin to reproduce new skin cells while the sugar lightly takes away the old dead skin cells. 


MELTDOWN MAKEUP REMOVER – cleansing stick 

(LOVE these types of products PERFECT for travel so so so happy more companies are coming out with different versions check out my post on TARTE) 

Formulated to easily remove even the most stubborn waterproof makeup (yes, even Vice Liquid Lipstick and 24/7 Pencils!), Cleansing Oil Stick is as powerful as it is gentle. Nonirritating, nourishing ingredients leave skin clean, refreshed and without a trace of makeup. Meltdown hydrates, yet never leaves a greasy residue.

This three-phase, oil-based remover transforms from a balm to liquid oil to microfoam, gently dissolving even the most stubborn makeup. The stick format is portable and travel-friendly—no leaks, no risk of TSA confiscation. We laced the luxurious oil formula with turmeric root extract, sunflower seed oil and vitamin E to leave skin feeling soft, clean and makeup-free. (And Cleansing Oil Stick smells as great as it works!)
PRO TIP ➡️ Apply directly on dry skin and massage gently until product melts into a liquid form. Splash with water, massage a little more to lather, then rinse off. While this product is safe for use around the eyes, everybody’s skin is different. If irritation occurs, avoid the eye area.


DOES IT WORK? yes, it works quite good but the fragrance is a little bit to much for me. I might keep it in a travel bag. 

REHAB MAKEUP PREP – Pore Refining Peel 

Problem pores? We’ve got the solution. Rehab Makeup Prep Pore Refining Peel is like a vacuum for your pores. This easy-to-use, peel-off mask immediately draws out impurities—leaving pores visibly cleaner, more refined and smaller-looking. Gentle enough for sensitive skin, our allergy-tested Pore Refining Peel works on all complexion types. And we laced this formula with a blend of nine skin-nourishing plant extracts, including sugarcane extract, Irish moss, common St. John’s wort, burdock root extract, peppermint extract and lemon balm.


DOES IT WORK? Omg yes, yes it does I’m so so so excited about this product – it uses guess guess LEMON JUICE imagine that. Scroll up to my pro tip. 

And lastly and most sceptical

REHAB MAKEUP PREP – Hot Springs Hydrating Gel 

Looking for a product that will infuse your skin with intense moisture without feeling greasy? Hydrate, balance and energize your complexion post-cleansing with Rehab Makeup Prep Hot Springs Hydrating Gel.

Made for prepping skin for makeup, this benefit-packed gel has an ultra-lightweight, watery feel. Unlike a traditional moisturizer that creates a slippery surface for makeup, Hot Springs Hydrating Gel absorbs quickly to leave skin looking plump and healthy. Water from hot springs is rich in skin-nourishing minerals. The encapsulated water in the gel (sourced from a 1,000-year-old hot spring in Japan) bursts on contact, creating a cooling effect. Because the water in this formula is also hypotonic (meaning a pure form of water), it penetrates the skin’s barrier well and becomes absorbed more easily. The result? Instant hydration that leaves skin feeling soft and smooth, never greasy. And Hot Springs Hydrating Gel is low alkaline. Perfect for everyday use, the light gel formula leaves skin feeling soft (not oily!), significantly more hydrated and ready for the perfect foundation application. EVERY skin type needs moisture to even out the surface texture—including oily skin. Hydration plumps and smoothes skin so makeup goes on better and more evenly. And using Hot Springs Hydrating Gel before you apply takes care of dry spots that can make makeup look flaky on the skin.

DOES IT WORK? Yes and no – I mean the claim to it are a little crazy I went to sleep at 11pm and it’s 4:07am while I’m blogging this and I do not see any changes in my skin. Sadly. 

Urban Decay needs to step it up with a lot of the launches coming out in 2017 or the will suffer a little. I never really loved UD I mean unless it’s the ALL NIGHTER setting spray which i use everyday. 

⬇️05/19/2017⬇️


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WTF WEDNESDAY™ ➡️ NARS | NARSissist Loaded Eyeshadow Palette

For Spring 2017, NARS came out with their new NARSissist Loaded eyeshadow palette. Available now at Sephora and Nordstrom, this limited edition palette features twelve (12) shades with shimmery and matte finishes. The formula is very similar to all the other NARS eyeshadows of course very blendable, buttery smooth and silky – even the matte shades were great in this palette. 

SIDE NOTE ➡️ I have had this palette for quite some time now – but – I was not going to review it because it was limited but the restocked it due to high demand so if you want this palette – get it. 

SIDE NOTE ➡️ Bare with me! As I am just learning how to take my own at home PRO quality photos. I’ve set up a tiny little product studio (I’m going to show you guys a how to video ALSO do not forget to hit FOLLOW to be entered in the MACBOOK giveaway for new followers only! Also share the posts labeled for a chance to be entered x3)

There is three (3) transition shades in this palette alone which is absolutely wonderful, and hate when a brand comes out with a palette and none of the shadows look like they belong together pretty much It’s a very cohesive palette, I don’t feel the need to reach for another palette when I’m working with this one. To bring one palette to set is amazing especially when it’s smaller like this one but you can beat out sixty (60) looks no problem. I also love how this palette has a great variety of warm and neutral hues, none of them are too similar to each other. And the addition of matte shades makes it even more perfect as mentioned.  

The NARSissist Loaded Eyeshadow Palette is specially curated by NARS artists to provide the most flattering range of neutral eyeshadows for all skin tones. Encased in an ultra-chic, mirrored palette and the mirror is a very good quality mirror for the palette, it’s one of the mirrors in a palette that you don’t mind setting down and getting ready in also packs a portable arsenal of next-level neutrals that transform your look from day to night. Soft to smolderingright in the palm of your hand. 

I really think this is the highest pigment, highest payoff yet. Its botanical infusion of pomegranate seed oil, vitamin E, and gingko biloba extract known to help smooth skin it creates the perfect base for effortless blending, while delivering rich, saturated color. 

SHADES ➡️ 12 x 0.04 oz/ 1.4 g Eyeshadow in Newbury Street (white gold shimmer) Windsor (warm beige matte) Privilege (gold metallic) Dover (neutral brown matte) Foix (peach matte) Castille (umber brown matte) Alnwick (copper shimmer) Beaumaris (chocolate brown shimmer) Splendor (pewter sparkle) Versailles (bronze shimmer) Montaillou (dark brown matte) Reale (black satin)


I do think you should wear a eyeshadow primer because on set for ten (10) hours I found with out a primer I had to re-apply color to the lids after about five (5) hours give or take but this is a must have palette for summer for sure! 

I personally love NARS so much. I’ve never had a bad experience with any of the NARS family of products – new or old – what it says, is what you get! Love it. 
⬇️05/19/2017⬇️


⬇️DON’T FORGET⬇️

Giveaway for NEW followers only, click the follow button and be entered in a chance to win a MacBook in goldshare the post and you’ll be entered x3 – in partnership with xtrememac

💥💥QUICKY💥💥 – Don’t forget.. 

To check out the “PAGES” section if on mobile it’s on the top header bar along with search, if, on Mac or PC – it’s in the same place but a drop down menu. 

It’s got new information – a email to contact me for advice, questioning or any comments. I already love the e-mails I’ve been receiving and I hope that you’re enjoying the advice back. 

The only thing I ask is please don’t ask to be set up with PR companies and personal brands emails for free product as I won’t even respond to those types of emails. 

➡️ You might notice that, I don’t approve comments or likes on my blog posts and there is a reason for that. Read to find out more. It’s not like I do like to see them or respond but I have a separate email for contact. 

Also PRESS AND PR please use use the same email and I will contact you back via my work e-mail. 


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x

Five (5) COSMETIC / BEAUTY companies to watch in 2017 

So it would seem the last few years have seen an upswing in financing for beauty startups, with funding rounds steadily increasing since 2012

By last September, various new beauty companies and blogs had already snagged more than 74 rounds of funding in 2016, according to CB Insights, which predicted the industry was on track to clock $424 million in financing during 2016 and a record number of funding deals. 

DID YOU KNOW ➡️ MAKEUPANDTHECITY started with glazed eyes as a relationship of mine came to an end – as he was leaving and in the days to come I poured myself into an outlet for frustration, happiness, lost feelings and colours. 

As investors have helped fuel its growth, the beauty sector has become more personal and accessible. On one hand, there’s the pared-down aesthetic of companies like Glossier, which offers a basic lineup of beauty and skincare necessities, or Milk, which takes a no-fuss, one-swipe approach to its pigmented eye and lip products. Then there are the companies democratizing beauty and catering to consumers who wish to customize, say, their foundation or shampoo, rather than relying on products stocked by mainstream brands. Here are some of the beauty startups that a lot of you might not have known about (or) didn’t know were taking the beauty market by storm. 

1 | GLOSSIER

• helmed by Into the Gloss founder Emily Weiss, Glossier made its debut in 2014 as an extension of the blog that also inspired its name. Glossier has since amassed a legion of loyal followers – in no small part due to the popularity of Into the Gloss – and most recently, picked up $24 million in Series B funding. (to those who aren’t well versed in the field of entrepreneurship and early stage investing, Series A, Series B, and Series C might seem like confusing terms. Fortunately, the terms are easy to understand. Series A, B, and C have nothing to do with the alphabet, rather with the development stage of the companies that are raising capital) the company plans to use that money to introduce international shipping and release new products Glossier fans have been clamoring for, like sunscreen and a heavy-duty moisturizer

2 | MILK MAKEUP

• Milk Makeup is Glossier’s more colorful cousin. Launched in February 2016 by the minds behind the creative agency Milk Studios, the line has a similar minimalist approach to its branding and collection. As with Glossier, Milk products don’t require application brushes, though they are splashier and far more varied, especially in terms of eye and lip products. As of now Milk Makeup is only I believe an 85 piece line and FUN FACT did you know that their oil-sheets can double as a rolling paper.  


3 | MEMEBOX

With $160 million in total funding, Korean beauty box company Memebox has topped even Ipsy, which led the well-heeled beauty box space until Memebox closed a $60 million funding round in December. The Y Combinator-backed startup exclusively features Korean beauty products and has, in part, capitalized on the rising popularity of K-beauty abroad (though Korea still leads Memebox sales). Memebox may have started out as a beauty box service, but the company has expanded to boast a thriving online store and brick-and-mortar presence, with annual sales of more than $100 million. A beauty box is typically a subscription where you are sent monthly or even every six (6) months full of on trend makeup and makeup accessories. 

4 | SEED BEAUTY

Chances are, you’ve heard of at least one (1) of the two (2) brands incubated by the Los Angeles-based company Seed Beauty: cult beauty brand Colourpop and Kylie Cosmetics, the eponymous line started by the youngest member of the Kardashian-Jenner clan. Colourpop first appeared on the scene in 2014 and made its mark by courting prominent beauty bloggers and jumping on the liquid lipstick bandwagon.  (which is now a dying trend or going back to what it was before always there and popular but not so over produced) The brand’s rock-bottom prices certainly helped, too – most products range from $5 to $8 as did the rate at which Colourpop managed to churn out new lip and eye products.

Seed Beauty grew out of a family-owned manufacturing lab that created products for major brands, which explains why Colourpop can conceive of and launch new products in just days. Coupled with the added success of Kylie Cosmetics, whose new product releases continue to sell out within minutesthis is one to watch, especially since Seed Beauty claims to be working on new brands.



5 | MATCHCO

• Though a number of brands have expanded their shade ranges in recent years, few have offered full customization as an option. Enter MatchCo, a beauty startup whose iPhone app can scan your skin and create a foundation specific to your skin tone for $49. This means MatchCo, which launched in January last year, mixes up a foundation exclusively for you, rather than matching your skin to an existing range of shades. As of last October, MatchCo’s app had been downloaded more than 100,000 times, and the service has found an unexpected user base in women who are in their 40s and older. 

SIDE NOTE ➡️ Lancôme was the first to offer a service like this (I personally experienced what they literally call an experience) you get a full consultation, skin mapping and scanning then watch as the foundation is made to your exact skin tone – scanned by a tone detector – with a unique barcode that fits only your shade to repurchase FOR close to the same as MATCHCO (see below for blog post) 

⬇️DON’T FORGET⬇️

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⬇️05/19/2017⬇️

MARC JACOBS x MAKEUPANDTHECITY