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Before we go on to what I’d like to talk about I just wanna touch base with you guys and talk about STREAMLINE which is my advertising proposals – lately I have been getting offers for advertising for beer and online Poker – and when thinking why would they even offer me that, I was told its because I identify as lifestyle also which is true so I do get but at the same time I’m going to ask you, the viewers if it’s silly to talk about makeup and stuff and then see ads for PARTY POKER. I mean I could just keep those types of ads for posts that maybe they will come in handy.
If you didn’t know SMASHBOX has been working for quite some time on a brush revamp to launch exclusively at Macys, there will be twenty-nine (29) new red brushes and a new ‘gel cushion’ applicator called “The Photo Filter” of course SMASHBOX has called this line of brushes Camera Ready Brush collection – from what little bit I have seen, I do see a little influence from other brushes like Charlotte Tilbury and the way her handles are grooved for more comfort and so that when placed down, they don’t roll away.
The Photo Filter gel cushion, at first really reminded me of the silisponge but the silisponge is hard and to be honest, just a big waste of your money. SMASHBOX did something differently with the Photo Filter gel cushion which is in the name really, gel cushion – so I’m thinking that its going to be a little softer and a little more squishy but in a good way – also if you see promo photos you’ll see the details on the gel mimics the same outline on a finger print, we also already know that the texture will not absorbe any product and it will be very easy too clean. It’s flexible diamond shape reaches every angle of face and it will use a lot less of your product then traditional makeup sponges or applicators.
Next with the revamp and new launch of twenty-nine (29) brushes I think that within a lot of the newer and even some older brush sets SMASHBOX has been including these brushes as tests to see what the consumers has to say about them like the #SHAPEMATTERS brush set, I think we will see a more professional quality brush(s) comparable to the look and application of that brush set, I also as I mention above that we will see similar factors from other brushes (from other lines) in the new Camera Ready Brush collection.
Makeup lately has focused a lot on sculpting features and playing with lighting to shape the face, although this is nothing new to SMASHBOX I think they saw it as a perfect time to revamp and launch a new brush collection which is, well, true! SMASHBOX used to have a full brush section and now they don’t really have many brushes like they used to have – I’m happy to hear that they are doing twenty-nine (29) revamped and new brushes and I hope that they blow us away with quality!
Remember what I said though about seeing similar brushes in this collection that look like they have been picked out of previous brush collections because SMASHBOX does put out a lot of brush collections.
Pictured above is SMASHBOX Christmas brush collection – notice how the metal attached to the handle and shaping the hairs is goes out a little bigger and then to thinner I think we will see that same design from the entire new collection launching soon at Macys – and why not? it looks super cool not just a basic metal component.
I think there will also be a mix of cruelty-free hairs of course, it will be good for SMASHBOX to introduce their new brush line at this time also with all the controversy with
NARS and revoking their cruelty-free status to sell in China – just a thought. At the end of the day – makeup brushes are just makeup brushes not a lot can be done to create or invent a brand new design but I have hopes for SMASHBOX to know this out of the park because lately their new ‘revolutionary’ products have been a little lacking for me.
AS ALWAYS – follow SMASHBOX on IG @smashboxcosmetics / @smashboxcanada
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ALSO the winner of the MACBOOK PRO was contacted and I will give him three more days to respond or ill re-pick a new winner!